Senior Marketing Manager

Job Description

SUMMARY:

We are seeking a strategic, hands-on Senior Marketing Manager to lead brand development and growth marketing initiatives across our expanding janitorial/sanitary product portfolio. Backed by private equity and positioned for continued growth through potential acquisitions and capacity expansion, we are looking for a dynamic marketing leader to elevate our multi-brand presence, drive awareness, and execute integrated campaigns that fuel scalable business growth.

This role will oversee marketing efforts across all product lines, with a strong focus on increasing visibility and market leadership of our proprietary offerings (e.g., Transcend). The ideal candidate will bring deep brand strategy expertise, full-funnel growth marketing experience, and preferably familiarity with the Away-From-Home (AFH) market, including paper products, janitorial/sanitation supplies, chemicals, liners, or dispensers.

Key Responsibilities:

• Brand Strategy & Positioning

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• Develop and execute holistic brand strategies for the entire product portfolio, with targeted campaigns for proprietary lines.
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• Ensure consistent brand messaging and visual identity across all customer touchpoints and channels.
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• Benchmark performance against industry competitors to identify gaps and position both proprietary and distributed products effectively.
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• Growth Marketing

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• Lead integrated marketing programs that drive demand, sales enablement, and market expansion across product lines.
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• Manage digital initiatives including SEO, SEM, email marketing, and paid media to accelerate pipeline and revenue growth.
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• Implement content-driven strategies to engage key stakeholders within janitorial distributors and end-use facilities.
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• Cross-Functional Collaboration

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• Collaborate with Sales, Product Development, and Executive Leadership to align marketing strategies with business objectives.
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• Support M&A integration and capacity expansion initiatives with strategic marketing plans and market readiness activities.
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• Team Leadership & Vendor Management

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• Lead and mentor internal marketing talent and manage relationships with external creative, media, and technology partners.
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• Assess team capabilities and scale marketing operations to support the company’s accelerated growth trajectory.
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Qualifications & Experience:

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• Bachelor’s degree in marketing, Business, Communications, or related field; MBA preferred.
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• 7+ years of B2B marketing experience, with a strong track record in brand development and digital growth.
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• Background in the AFH sector strongly preferred.
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• Demonstrated success in driving measurable brand awareness and sales growth through comprehensive marketing strategies.
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• Ability to operate both strategically and tactically, with a hands-on approach to implementation.
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• Experience in fast-paced, growth-oriented, or PE-backed environments is highly desirable.
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• Proficiency in modern marketing tools including CRM, marketing automation, analytics platforms, and CMS.
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Ideal Candidate Traits:

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• Visionary execution-oriented marketing leader.
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• Customer-centric and data-driven, with a creative edge.
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• Strong communicator and collaborator across functions.
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• Adaptable, entrepreneurial, and thrive in dynamic environments.
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Why Join Us:

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• Join a financially strong, private equity-backed company with aggressive growth plans.
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• Make a direct impact by shaping and executing the company’s marketing strategy.
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• Work in a collaborative and results-driven culture that values leadership, innovation, and accountability.
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MARCAL IS AN EQUAL OPPORTUNITY EMPLOYER

Compliance w/All EEO Laws Regulations & Prescribed Federal Guidelines Marcal is an equal opportunity employer with respect to recruiting, advertising, promotions, transfers, discipline, discharge and all terms and conditions of employment. This means our Company considers applicants for all positions without regard to race, color, creed, religion, sex, age, national origin, marital status, immutable birth characteristics, political affiliation, status with regard to public assistance, disability, sexual orientation, citizenship status or veteran status except as may be required by applicable law. All applicants will be considered solely on the basis of their qualifications.