Admissions, Marketing, and Engagement Manager

Job Description

Job Description

About Pasadena Christian School:

Pasadena Christian School is an independent Christian K-8 school that serves a diverse community ethnically, economically, and in the Christian faith. Together, we have served the Pasadena area for the past 80 years. The primary mission of Pasadena Christian School is to provide its students with the spiritual development and academic training needed to become men and women who are worthy representatives of our Lord, Jesus Christ. Working with the family and the local church, we seek to provide our students with the foundation necessary to become people whose lives reflect an uncompromising commitment to follow Christ, people of unquestioned integrity, and to pursue lifelong excellence.

Job Summary:

Pasadena Christian School seeks an Admissions, Marketing, and Engagement Manager to design, implement, maintain, and assess the school’s recruitment, enrollment, retention, brand/identity, and communication efforts. This position requires interaction on and off-campus with PCS constituents and interdepartmental communication with all School Directors.

Essential Duties and Responsibilities:

Admissions (Recruitment, Enrollment, and Retention)

• As the first point of contact for prospective enrollment families, fields, filters, and responds to all enrollment inquiries.
• Develop and implement annual and long-term enrollment strategies aligned with
• institutional goals.
• Lead and manage all phases of the admissions process from inquiry through
• enrollment.
• Cultivate relationships with prospective families, feeder schools, and community organizations.
• Coordinate admissions events such as open houses, campus tours, interviews, and orientation.
• Maintain and analyze enrollment data to inform planning and decision-making.
• Ensure excellent customer service and follow up with prospective families.
• Organizes, manages, and disseminates enrollment “packets.” Articulates all admission standards, requirements, and timelines to affected parties.
• Checks and updates the validity and completeness of information in the enrollment “packet” and determines admission eligibility.
• Coordinates and schedules all applicant screening and testing with the Principal and Leadership Administrative Team.
• Conveys the school’s spiritual mission by conducting in-person tours, meetings, and direct communication. Ensures that all tour “routes” are presentable and reflect the school’s high-quality standards.
• Prepares, disseminates, and evaluates surveys of the “Admission Experience” for continuous improvement.
• Plans and develops strategic recruitment initiatives with community partners (i.e., preschools, churches, high schools) focusing on the importance of Christian education.
• Routinely and reliably communicates with the school’s departmental Directors on enrollment projections and retention (re-enrollment). Keeps families informed of important re-enrollment dates and facilitates year-to-year student carryover.
• Adheres to a 24-hour window to return communication with all internal and external inquiries.
• Attends local admissions events.
• Additional duties and responsibilities may be assigned.

Marketing (Brand/Identity) and Engagement (Communication)

• Develop and execute a comprehensive marketing and communications plan to
• enhance visibility, reputation, and enrollment.
• Oversee the creation of print and digital marketing materials, newsletters, videos,
• and website content.
• Manage the school’s social media presence and digital advertising campaigns.
• Ensure brand consistency and quality across all internal and external
• communications.
• Serve as the primary point of contact for media and public relations. Printed and promotional materials (i.e., newsletter)
• Active Wear for students and personnel
• School-wide communication to the external constituency.
• Working with the business office on marketing and engagement resources and allocation.
• Analytically strategizes marketing initiatives to positively influence community members toward inquiry and engagement with the school.
• Provide a plan to grow the school’s alumni association.
• Develop a strong relationship with families for positive “word of mouth” advertising.
• Maximizes marketing and communication efforts through effective resource management (schedule, budget, indirect/direct costs, and labor).
• Works closely with high schools to support 8th-grade graduates to High School matriculation.
• Monitors marketing and communication trends in education and adapts collateral accordingly.
• Casts a “future smart” vision to prepare the school for future trends.
• Works with freelance consultants as needed for print, social media, website, and professional networks (i.e., LinkedIn).
• Other Duties as assigned.

Required Skills/Abilities:

• Excellent interpersonal skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills
• Ability to build a positive Junior High atmosphere that exhibits kindness, respect, honesty, and love.
• Comfortable with presentations in front of small and large groups.

Education and Experience:

• Bachelor’s degree in Marketing, Business Management, Communications, or related field.
• 3+ years’ experience in admissions, marketing, or related field, preferably in an independent school or nonprofit setting.
• Proven success in developing and executing enrollment or marketing strategies.
• Outstanding interpersonal, written, and verbal communication skills.
• Strong leadership and team management experience.
• Proficiency with CRM systems, email marketing platforms, and social media tools.
• Commitment to diversity, equity, inclusion, and belonging.

Personal Characteristics:

• Dependable, reliable, trustworthy, and prompt.
• Strategic thinker with a strong understanding of data-driven decision-making.
• Creative problem-solver with excellent project management skills.
• Enthusiastic ambassador for the school and its mission.
• Comfortable working in a fast-paced, collaborative environment.
• Adapts positively to change.
• Demonstrates initiative and enthusiasm.
• Maintains a neat and appropriate appearance.
• Demonstrates a professional code of Christian ethics.

Spiritual Characteristics:

• Provides an example of spiritual leadership to all internal and external constituents.
• Demonstrates a Christ-centered love for children and the importance of Christian education in holistic development.
• Adheres to Biblical standards of conduct.
• Attests and reflects a Christian testimony.
• Proclaims they are a “Born Again” Christian who knows Jesus Christ as Lord and Savior.

Physical, Mental, and Visual Requirements:

• Able to lift, bend, grasp, reach, and lift to 20 lbs.
• Able to work under pressure and meet deadlines.
• Able to maintain confidentiality, work in a busy environment, learn, and retain information.
• Possesses a genuine commitment to Christian service. Has initiative and creativity, is highly productive, and is flexible.
• A self-starter with the ability to work independently with minimal supervision.
• Agrees with the school’s statement of faith and the purpose and goals of PCS in providing an integrated Christian education.
• Use of a computer monitor and reading documents and correspondence.

Technologies:

• Proficient in Google Workspace and Microsoft Office (Word and Excel)

Compensation:

Compensation may vary based on qualifications, experience, and internal equity. In addition to salary, PCS offers a generous benefits package, including but not limited to medical, dental, and vision benefit plans for eligible employees.

 

Pasadena Christian School will conduct a background check on all final candidates.