Product Marketing Manager

Product Marketing Manager

LendingClub (soon to be Happen Bank) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

We are looking for a strategic, customer-focused, and data-driven Product Marketing Manager to help shape how our lending products and experiences are positioned, launched, and adopted. In this role, you'll turn customer insights into compelling product narratives, influence product and go-to-market decisions, and help drive engagement, retention, and long-term financial progress for our members. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

What You'll Do

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements
• Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage
• Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences
• Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making
• Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution

About You

• 4+ years of product marketing experience, bachelor's degree or higher, or equivalent combination of education and experience. Consumer lending, banking, fintech experience preferred
• Experience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services
• Strong analytical and customer research skills with the ability to turn insights into clear business recommendations
• Demonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environment
• Experience collaborating across multiple functions and influencing stakeholders without direct authority
• Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
• Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle.
• You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needs

Work Location San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level. Time Zone Requirements Primarily PT While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements As needed travel to LendingClub offices and/or other locations, as needed. Compensation The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.