PPC Account Strategist

Your Marketing Career Awaits Position: PPC Account Strategist Type: Full Time - Hybrid Location : San Diego/Rancho Santa Fe HQ Office Job Type : Full-Time Experience Level : Mid Leve About the Role: JL Marketing is experiencing rapid growth, and we’re looking for a highly skilled Google PPC Specialist to elevate our internal Google Ads capabilities. We need a self-starter who’s passionate about paid traffic, excels in client relations, and thrives on data-driven results. If you’re ready to take ownership and drive client success, we’d love to have you join our team! What You’ll Do: Strategically manage and optimize Google Ads campaigns across multiple accounts. Drive performance based on KPIs such as CPL, CPA, ROAS, and CTR. Manage a small portfolio of META campaigns across various brands. Audit underperforming campaigns and apply recovery strategies. Conduct keyword research, competitor analysis, and audience segmentation. Collaborate with internal teams on full-funnel strategies and cross-channel efforts. Prepare insightful performance reports and communicate results clearly to stakeholders. Develop relationships and collaborate with Corporate/Franchised Operations team members to prepare monthly reports and performance analytics Conduct performance and strategy review meetings with accounts Participate in client expansion activities such as webinars, vendor meetings & other client relationship building activities as needed Stay ahead of PPC trends, Google algorithm updates, and platform best practices. You Should Have: 3+ years of experience managing Google Ads with measurable success. Proven track record of delivering growth and ROI via PPC campaigns. Strong understanding of Google Ads Editor, Tag Manager, Google Analytics (GA4), and conversion tracking setup. Experience managing high-budget campaigns in various industries. Analytical mindset with the ability to make strategic decisions from data. Excellent communication and presentation skills. Self-motivation and proactive attitude. You are expected to: Work in office 3 times a week to collaborate with leadership Communicate with clients calmly and clearly via phone, email, and Zoom/Google Meet, demonstrating exceptional communication skills. Be positive, passionate, and enjoy working in a collaborative environment. Possesses expertise in split testing and full-funnel execution. Have a relentless drive to achieve outstanding results. Use strong analytical skills to make data-driven decisions.Exhibit excellent organization, proactivity and time management skills. Stay up to date with the latest Google policies, strategies, trends, and tools. Commit to being a dedicated team player, ensuring the best outcomes for our clients. Provide timely and professional responses to client inquiries via email. This may include addressing urgent matters outside of standard business hours as needed. Have a good sense of humor and love animals! Our Core Values G – Genuine Relationships: Building authentic, long-lasting relationships. R – Results-Driven: Delivering measurable outcomes that exceed expectations. O – Original Thinking: Innovating beyond trends and pushing creative boundaries. W- We Before Me: Focusing on collective success for both the team and clients. T – Transparency: Maintaining honesty and accountability in all aspects of work. H – Hunger for Growth: Display high standards for your work and deliver excellence with energy and integrity. What We Offer: Competitive Base Salary: $70-80k annually Performance Incentive Program: Significant earning potential through performance bonuses for new client acquisition and profitable account growth Paid Time Off: 120 hours annually (grows with tenure) Sick Leave Paid Holidays Medical, Dental & Vision Insurance 401K program availability Why Work With Us: Career growth opportunities Supportive and driven team Cutting-edge tools, data, and tech Work with cool brands #J-18808-Ljbffr J L Marketing