Growth and Revenue Marketing Manager

Role Description

The Manager of Growth + Revenue Marketing is responsible for driving pipeline and opportunity creation by managing how leads are captured, worked, and converted across the funnel. This role is focused on performance, ensuring high-intent leads move efficiently from initial engagement through Sales Accepted Leads (SALs) into qualified opportunities.

• Improve follow-up and align closely with Sales and an outsourced BDR partner.
• Strengthen the systems and processes that support lead management and conversion.
• Execute campaigns and programs, including webinars, digital channels, trade shows, and emerging AI-driven discovery.
• Identify where performance is breaking down, test solutions, improve results, and adapt quickly.
• Take ownership of work while remaining open to feedback and input from the team.

Qualifications

• Strong analytical skills with experience in funnel optimization and campaign performance analysis.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication, organization, and project management skills.
• Multi-tasking is essential, with the ability to run multiple concurrent projects and meet deadlines.
• Must be a team player willing to roll up their sleeves and pitch in when urgent projects require an “all-hands” approach.
• Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes.

Requirements

• BS/BA in Marketing, Communications, or a related field required.
• 4-5+ years of experience in B2B marketing, growth marketing, or revenue marketing. A background in Healthcare IT is a plus.
• Strong background in digital marketing, paid media, and campaign execution.
• Demonstrated experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
• Hands-on experience with email marketing, webinars, nurture programs, and conversion-focused messaging.
• Experience working with or managing BDR/SDR teams is a plus.

Benefits

• Medical, Prescription, Vision, and Dental Insurance.
• Life Insurance.
• 401(k) with company match.
• Paid Time Off, Holidays, and Volunteer Hours.
• Company Wellness Program.
• Employee Assistance Program.
• Short and Long Term Disability Insurance.
• Pet Insurance.
• Tuition Assistance Program.
• Employee Recognition Program.