Field Marketing Specialist

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real‑world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career‑defining work. We're all in on this mission. If you are too, let\'s talk. GET TO KNOW OKTA Okta is The World\'s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we\'re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We\'re building a world where Identity belongs to you. THE ROLE As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey. This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer. You will act as a force multiplier by establishing foundational mechanisms that the team operates upon, looking for continuous opportunities to optimize programs, operations, and reporting, and leveraging AI to streamline and automate workflows to consistently raise the bar for execution. THE TILT: WHY THIS ROLE IS DIFFERENT We are seeking a proactive marketer who cares personally about team success while bringing energy, discipline, and creativity to daily execution: Integrated Multi-Channel Framework: Supporting both Strategic and Key Accounts, you will help connect field events, direct mail, digital activations, and peer intelligence initiatives into cohesive, high-impact account journeys. Foundational Mechanisms & Optimization: Rather than just executing single tactics, you will help build and refine operational mechanisms, playbooks, and reporting structures that optimize how our entire team operates. AI-Driven Efficiency: You will actively embrace Generative AI and modern automation tools to optimize processes, accelerate content creation, and eliminate administrative friction to continually raise our bar. DUTIES AND RESPONSIBILITIES Strategic Program Support & Campaign Optimization Support campaign and program builds: Partner closely with regional marketing managers to assist in the setup, asset coordination, and logistics for field marketing events, executive dinners, VIP receptions, and targeted Account-Based Marketing (ABx) campaigns. Optimize multi-channel nurtures & customer journeys: Work directly with Marketing Operations to analyze, update, and optimize email nurture sequences through a strategic account lens, unlocking continuous improvements in account engagement and conversion. Maintain visibility & alignment across team initiatives: Stay deeply plugged into all active regional campaigns across Strategic and Key Accounts to ensure central communication mechanisms, field newsletters, and team playbooks remain accurate and continuously updated. Serve as key data & operational problem solver: Act as the primary point of contact for troubleshooting data discrepancies, lead routing issues, and campaign tracking errors across Salesforce and Tableau to preserve reporting integrity. Marketing Operations, Event Logistics & Mechanisms Manage comprehensive event logistics and vendor relations , encompassing venue sourcing, webinar/platform setup, swag replenishment, and Purchase Order (PO) creation. Instill and maintain foundational team mechanisms , tracking systems, and operational templates to drive execution rigor, consistency, and business continuity across the Strategic and Key Account segments. Leverage AI tools and automated workflows to streamline daily operations, optimize reporting, and automate repetitive tasks across assigned programs. Cross-Functional Collaboration & Field Enablement Foster strong cross-functional partnerships across Strategic & Key Accounts: Collaborate closely with Regional Marketing Managers (RMMs), Sales, SDRs, Campaigns, Strategic Events, and Product Marketing to align on target account priorities, drive shared revenue outcomes, and systematically capture and share best practices across the broader marketing team. Lead field sales communication efforts by owning and delivering weekly strategic field marketing newsletters and campaign alerts, positioning marketing campaigns as actionable pipeline levers. Manage centralized tools and playbooks , such as "Go-To Guides" and Regional Decks, to increase field visibility, standardize marketing plays, and drive field adoption. Lead Management & Automated Workflows Oversee campaign enablement and lead management by building localized registration pages (e.g., Splash), crafting urgency-driven invite copy, and establishing white-glove post-event lead routing. Architect automated follow-up sequences that alert Sales Development Representatives (SDRs) to engage prospects, providing them with templated messaging, conversation starters, and account intelligence to accelerate outreach. Data Analytics, Reporting & Program Optimization Develop and standardize actionable reporting frameworks for event registration, attendance tracking, and target account intent using Salesforce, 6sense, and marketing analytics platforms. Empower sales and marketing teams with data-driven insights , leveraging analytics to pivot strategies in real time, evaluate program ROI, and optimize regional targeting strategies. QUALIFICATIONS 2+ years of professional B2B tech marketing experience (field marketing, demand generation, or account-based marketing preferred). Bachelor\'s Degree ; Marketing, Communications, or Business preferred. Experience with marketing and sales technology , including CRM (Salesforce) and Marketing Automation platforms (e.g., Marketo, Eloqua). Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase), event management software (e.g., Splash, Zoom), and project management applications (e.g., Asana). Familiarity with Generative AI tools (e.g., Gemini, Claude) to accelerate content creation, automate workflows, and analyze program performance. Strong analytical abilities with a passion for working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization. Exceptional written, verbal, and presentation communication skills with a keen attention to detail. Self-starter mindset who excels at multitasking, thrives in a fast-paced environment, and demonstrates a positive, team-first growth mindset. Ability to work independently with occasional support, while maintaining high collaboration across teams. Ability to travel within the region for key meetings and event execution as required (approx. 10–20%). #LI - Hybrid P25500_3511980 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between $80,000—$110,000 USD. Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: The annual base salary range for this position for candidates located in Canada is between $69,000—$94,600 CAD. The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. #J-18808-Ljbffr