Freelance USH Spanish Creative Director/Senior Copywriter (Copy)-Miami based

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Creative Director (Copy) do at WPP Production?


The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets

Reporting lines and key stakeholders:

• Write, review, and empower campaigns for the client's brand and products, and develop culturally relevant concepts for the U.S. Hispanic market
• Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format
• Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
• Guide and maintain the quality of the translated long copy, wherever it appears
• Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)
• Attend on-site confidential projects (in the US) when required

Requirements:

• Creative thinker with solid copywriting skills
• A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)
• Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years
• Worked on international and local brands
• Fluent in written and spoken English and Spanish
• Thorough knowledge and understanding of the Hispanic culture in the U.S.
• Understands language subtleties (especially when it comes to adapting headlines)
• Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring
• Teamwork - easy to get along with - be able to work with Editors and a team of creatives
• In-country based / Spanish-native level
• Tech-savvy / used Mac before (or willing to learn)
• Good knowledge of technology products on the market
• Must be able to travel as required, sometimes several weeks at a time

#LI-DO1 #LI-Hybrid

Why work here: At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.


Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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