Head of TikTok Shop & Social Commerce

Job Description

Solar Eclipse New York is looking for an exceptional, commercially driven Head of TikTok Shop & Social Commerce to build TikTok Shop into a major revenue channel for our rapidly growing global accessories and lifestyle brand.

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This is not a traditional social media role. We are looking for someone who understands social commerce, creator affiliates and performance marketing and is excited by the opportunity to build and own a channel from the ground up.

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About Solar Eclipse New York\n

Solar Eclipse New York is a fast-growing design-led accessories and lifestyle brand known for creating beautiful, playful products that turn everyday essentials into objects worth keeping.

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Our collections span hair accessories, mirrors, brushes, jewelry boxes, pill cases, bag charms, tech accessories, home and gifting, games and more, with hundreds of new designs launching throughout the year.

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Solar Eclipse is stocked by leading retailers and cultural institutions across the U.S. and internationally, including Nordstrom, Revolve, Anthropologie, Urban Outfitters, MoMA Design Store, Barnes & Noble, Paper Source, Liberty London, Le Bon Marché and others.

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As the brand continues its rapid growth, we believe TikTok Shop has the potential to become one of our most important direct-to-consumer channels.

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The Opportunity\n

You will have ownership of building and scaling Solar Eclipse's TikTok Shop business , working directly with the founders and our wider e-commerce, creative, product and operations teams.

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Your mandate is simple: build TikTok Shop into a significant, profitable revenue channel.

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You'll have access to an enormous pipeline of highly visual, giftable products, frequent new launches, strong inventory availability, an established brand and the ability to aggressively seed products to creators.

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We're looking for someone who sees the opportunity to create a multimillion-dollar social-commerce business and wants the autonomy to make it happen.

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What You'll Own\n

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• Develop and execute the overall TikTok Shop growth strategy.
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• Own TikTok Shop GMV, profitability and channel P&L .
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• Build and manage a large-scale TikTok affiliate program.
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• Identify, recruit and develop relationships with high-performing TikTok Shop creators.
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• Build an aggressive creator sampling and product-seeding program.
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• Manage creator outreach, negotiations, commissions and ongoing relationships.
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• Identify emerging hero products and rapidly scale winning SKUs.
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• Develop strategies around launches, promotions, bundles and TikTok-exclusive opportunities.
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• Work closely with our creative team to generate a constant pipeline of high-converting content.
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• Identify winning organic and affiliate content and scale it through paid amplification.
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• Manage and optimize GMV Max and TikTok Shop advertising .
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• Develop LIVE shopping as the channel grows, including hosts, programming and offers.
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• Analyze performance at the SKU, creator and content level.
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• Work with our operations team to forecast inventory requirements around viral products and campaigns.
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• Test aggressively, learn quickly and continuously improve the economics of the channel.
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• Build the internal TikTok Shop team as the business scales.
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\n Who We're Looking For\n

You are deeply commercial, highly analytical and genuinely obsessed with TikTok Shop.

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Ideally, you have:

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• Direct experience operating and scaling a meaningful TikTok Shop business in the U.S.
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• A demonstrated track record of materially increasing TikTok Shop GMV.
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• Deep knowledge of TikTok Shop affiliates and creator commerce.
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• Experience recruiting and managing creators at scale.
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• Strong understanding of TikTok Shop advertising and GMV Max.
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• Experience with creator seeding and sampling programs.
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• Strong understanding of conversion, CAC/ROAS, affiliate commissions, contribution margin and e-commerce economics.
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• The ability to identify winning products and content quickly from data.
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• Experience within beauty, fashion, accessories, gifting, lifestyle or another highly visual consumer category is strongly preferred.
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• A bias toward experimentation, speed and execution.
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Most importantly, we want someone who has actually done this before.

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We're less interested in years of experience or traditional credentials than we are in what you've built. If you've helped take a TikTok Shop from an early-stage channel to hundreds of thousands-or millions-of dollars in monthly GMV, we want to hear about it.

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What Success Looks Like\n

Within your first year, we want TikTok Shop to have evolved from an emerging opportunity into a material, scalable and profitable revenue channel for Solar Eclipse New York .

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You will have built a substantial affiliate creator network, established repeatable creator-seeding and content systems, identified multiple hero products and developed the infrastructure needed to scale the channel significantly further.

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Why Solar Eclipse\n

This is a rare opportunity to build a social-commerce channel inside an established brand that already has many of the ingredients TikTok Shop needs to succeed:

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Highly visual products. Accessible price points. Constant product newness. Strong gifting appeal. Hundreds of SKUs. Significant inventory. An established customer base. And a company willing to move quickly when something works.

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You'll have significant autonomy, direct access to the founder and the resources to test ambitious ideas rather than waiting months for approval.

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We are looking for someone who wants to build.

To Apply\n

Please send us your resume or LinkedIn profile along with a short introduction.

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Most importantly, please tell us about the TikTok Shops you've personally helped build or scale.

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We'd love to understand:

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• The starting and ending monthly GMV.
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• Your specific role in achieving that growth.
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• The size of the affiliate/creator program you managed.
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• Your approach to sampling and creator acquisition.
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• Examples of products or campaigns you successfully scaled.
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• The approximate timeframe in which you achieved those results.
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Screenshots or anonymized examples of performance are very welcome.

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Compensation: Competitive base salary + performance-based bonus tied to TikTok Shop growth and profitability.