Senior Manager, Field Marketing

Role Description

The Senior Manager, Franchise Field Marketing ensures that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees. This role is equal parts strategist and operating partner: translating national campaigns into local activations, testing new ideas, and ensuring every shop is converting lead volume into repair orders.

• Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
• Innovation Engine – Test new tactics and evaluate scalability across the system to drive measurable growth across the Maaco footprint.
• Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.
• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
• Communication - Hold one-on-one communications with DMAs and franchisees across the system to communicate local marketing and media plans.
• Team Leadership – Lead, develop and coach a team of two field marketers driving alignment and high performing execution across franchise marketing initiatives.
• Customer Engagement - Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions.

Qualifications

• Must be able to work in the United States, on an ongoing basis, without sponsorship.
• 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).
• Proven success leading teams and influencing through others to drive measurable business results.
• Proven success executing local marketing plans that delivered measurable growth.
• Business acumen with budget ownership or P&L exposure a plus.
• Strong, collaborative working partner; builds trust with field and cross-functional teams.
• Excellent communicator who can make insights actionable for both leadership and shop-level teams.
• Self-starter that excels in a performance-driven environment, detail-oriented.
• Ability to create and deliver presentations to franchisees and senior level management.
• Bachelor’s degree required.

Requirements

• #LI-SN1
• #DBCORP
• #REMOTE

Benefits

• Compensation Range: $125,600.00 - $224,300.00
• Compensation Frequency: Annual
• Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience.
• Supplemental pay types may include commissions or bonus incentives, depending on the role.
• Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
• Get early access to 50% of your earned wages at any time through our myFlexPay program.