Senior Manager, Product Marketing
$106k - $132.5kFull-time
ASSISTRX LLC
Role Description
The Senior Manager, Product Marketing is responsible for driving product marketing strategy across AssistRx’s portfolio of technology and patient-support solutions. This role translates business and product strategy into compelling value propositions, go-to-market plans, and sales enablement programs for highly regulated healthcare and pharmaceutical audiences.
This position plays a critical leadership role within the marketing function, partnering closely with Product Management, Sales, Client Success, and executive leadership to ensure AssistRx solutions are positioned for commercial success and aligned to evolving market and customer needs. The Senior Manager, Product Marketing serves as the connective tissue between product, commercial, and marketing teams—ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx’s differentiated value and drives adoption.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 8+ years of progressive experience in product marketing, healthcare marketing, or commercialization roles, preferably within healthcare, pharmaceutical, life sciences, or other regulated industries
- Demonstrated success in developing and launching go-to-market strategies for complex software or service-based products
- Proven experience leading cross-functional initiatives and influencing senior stakeholders in matrixed organizations
- Experience operating within regulated environments requiring compliance review processes
- Equivalent combination of education and relevant experience may be considered
Requirements
- Strong strategic planning and execution capabilities with a bias toward measurable outcomes
- Exceptional storytelling, writing, and presentation skills; ability to translate complex technical capabilities into compelling client value
- Deep experience with product positioning, messaging architecture, and sales enablement program design
- Strong analytical mindset with experience leveraging competitive intelligence, customer research, and performance data to drive strategy
- Proficiency with marketing automation, CRM, and analytics platforms (e.g., Salesforce, HubSpot)
- Strong business acumen and understanding of B2B marketing dynamics in healthcare or life sciences
- Demonstrated leadership, collaboration, and cross-functional stakeholder management skills
- Ability to manage multiple priorities and deliver results in a fast-paced, high-growth environment
Benefits
- Mentor and guide marketing team members supporting product marketing initiatives, fostering a culture of accountability, curiosity, and continuous improvement
- Support executive communications and thought leadership initiatives that elevate AssistRx’s visibility and authority within the specialty pharmacy and healthcare technology space
Company Description
AssistRx is dedicated to providing innovative technology and patient-support solutions in the healthcare and pharmaceutical sectors.
Vacancy posted 21 hours ago
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