Director, Travel Experiences Marketing

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The Director of Travel Experiences Marketing is primarily responsible for driving consumer usage and payment volume growth for our business units, products, and markets that seek to build relevance and preference among international travelers. A deep expert-level understanding of the travel and hospitality industry, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world. Importantly, this position will lead the marketing function into new spaces and places, enabling markets to activate new programs for the cross border business unit at Visa.

This innovative Marketing Leader and her/his team will work with key global business stakeholders and regional brand and client teams to successfully bring to life - and evolve over time - new travel propositions for Visa.

Key Responsibilities

• Concept and scale new travel experiences globally - transforming travel hubs into high value ecosystems that drive preference, benefits engagement, partner value, and cross border spend - delivering for both the cross border and affluent benefits product and business teams.
• Establish marketing strategy and GTM approach for new travel program offers by Visa.
• Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness, recognition and preference with Visa clients and cardholders.
• Partner with Creative team and Integrated Marketing to advance in-market activation ideas for issuers, merchants, and OTAs to deepen Visa's ecosystem partnerships.
• Develop and deploy marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams
• Analyze competitive dynamics and drive productive superiority with competitive distinction
• Drive integration with corridor strategy, premium brand experiences, and sponsorships.
• Scale marketing framework from flagship cities to Tier-1/Tier-2 markets, as new innovation programs expand.
• Utilize Visa's flagship sponsorships (e.g., FIFA, F1, Olympics, etc.) as well as Visa owned properties (e.g., Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance the business unit priorities.
• Establish and monitor performance measurement in partnership with Insights and Analytics. Drive learning agenda on travel experiences that then help influence product development cycles.

The position reports to the Senior Director of Travel Experiences Marketing and will be based in Visa's San Francisco, California office.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications
• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications
• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

U.S. Applicants Only
The estimated salary range for this position is $178,300.00 to $ 285,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.