Marketing Operations Specialist/Senior Specialist

Senior Marketing Operations Specialist

SS&C Advent, a leading provider of award-winning software and services for the global investment management industry, is seeking a Senior Marketing Operations Specialist to join our team.

As a member of the Marketing Operations team, you will partner closely with marketers, sales stakeholders, and fellow operations professionals to execute and optimize lead generation, client engagement, email, and event marketing programs.

The ideal candidate combines strong technical aptitude with exceptional attention to detail, personal accountability, and a commitment to delivering high-quality work. This role is well-suited for someone who enjoys hands-on execution, takes ownership of their responsibilities, and thrives in a fast-paced environment where accuracy and reliability matter.

This is an individual contributor role with significant campaign production responsibilities and requires direct, hands-on experience with Marketo and Salesforce.

You will work with industry experts, modern platforms, and evolving technologies, gaining exposure to real-world operational challenges and large-scale enterprise environments.

How You Will Make an Impact

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs.
• Manage campaign requests through a structured ticketing and project management process using Adobe Workfront.
• Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch.
• Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives.
• Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions.
• Maintain campaign documentation, operational standards, and process guides.
• Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution.
• Monitor campaign performance and assist with reporting, data quality, and operational best practices.
• Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem.
• Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

Required Experience

• 3+ years of hands-on digital marketing or marketing operations experience.
• Direct experience building and executing campaigns in Adobe Marketo required.
• Experience independently building, testing, QA-ing, and deploying Marketo email, webinar, event, web, and nurture programs, including audience segmentation, complex smart list development, smart campaigns, tokens, and reporting.
• Working knowledge of Salesforce CRM, including campaigns, leads, contacts, and reporting.
• Exceptional attention to detail and commitment to quality assurance.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Demonstrated ownership, accountability, and follow-through in a deadline-driven environment.
• Self-motivated and capable of working independently while collaborating effectively within a team.
• Strong troubleshooting and problem-solving skills.
• Excellent written and verbal communication skills.
• Comfortable learning new technologies, adapting to changing priorities, and working in a fast-paced environment.
• Strong service-oriented mindset with a focus on supporting internal marketing partners.

What Sets You Apart (preferred qualifications)

• Adobe Marketo certification.
• Basic HTML and CSS knowledge.
• Experience with Adobe Workfront or similar project management systems.
• Familiarity with email marketing metrics, reporting, and optimization.
• Experience with lead management, lead scoring, and marketing automation best practices.
• Basic image editing skills using Photoshop or similar tools.
• Experience in a B2B marketing environment.
• Ability to explain technical concepts clearly to non-technical stakeholders.

Join SS&C, where innovation meets global opportunities.