Head of Creator Partnerships & Influencer Growth
$175k - $190kFull-time
Owner.com
Role Description
We're looking for someone to build the influencer and creator engine that helps tell our story at scale and supplements growth in other marketing channels. You'll own the strategy, operations, and growth of our creator ecosystem.
- Build and operate partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user.
- Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels.
- Design incentive structures that align creator success with business outcomes.
- Create a workflow around building long-term relationships with creators and getting them to grow with Owner.
- Establish the right infrastructure and processes to measure and optimize performance for our creator channel.
- Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel.
Qualifications
- 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth.
- Proven experience scaling creator programs from dozens to hundreds of partners.
- Strong analytical skills and a track record of driving measurable business outcomes.
- Experience working with/managing agencies and internal partners.
- Comfortable operating in a fast-moving, high-ownership environment.
- Experience managing budgets and optimizing ROI.
- Strong systems thinker who can build processes that scale.
- Familiarity with creator attribution and partnership measurement systems.
- Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team.
Requirements
- Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine.
- Own creator-sourced pipeline, customers, and revenue targets.
- Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation.
- Partner closely with Growth, Brand, Sales, and Media teams to maximize impact.
- Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth.
- Ensure creator content reflects Owner's brand and mission.
- Surface customer success stories that resonate with creators and audiences alike.
- Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth.
- Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels.
Benefits
- The estimated base salary range for this role is $175K - $190K plus a generous pre-IPO equity package.
- Comprehensive health coverage.
- Remote-first workplace.
- Unlimited PTO - plus extra fun perks!
Vacancy posted 3 days ago
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