Partnerships Manager, Creator & IP

About the Role We're looking for a Brand & IP Partnerships Manager to lead our creator and brand partnership efforts. You'll be responsible for identifying high-potential creators, game developers, brands, and intellectual properties, building meaningful relationships, and turning those relationships into successful merchandise campaigns. The role will start as a contract position, with the possibility of becoming full-time based on performance. This is a hands-on role for someone who enjoys building partnerships from the ground up. You'll own the partnership process from prospecting and outreach through campaign launch while working closely with our production, marketing, and operations teams. What You'll Do Business Development & Prospecting Research and identify creators, brands, game studios, publishers, licensors, and emerging IPs that align with our partnership strategy. Build and maintain a healthy pipeline of partnership opportunities. Identify trends and opportunities across YouTube, Twitch, TikTok, Instagram, Steam, Discord, and other creator communities. Develop relationships with talent agencies, creator managers, publishers, and industry contacts. Lead personalized outreach to creators, brands, agencies, and IP holders. Build long-term relationships with creators and their representatives. Present our merchandise partnership program and communicate the value of working with us. Qualify opportunities based on audience engagement, merchandise potential, and strategic fit. Negotiate partnership terms alongside leadership when needed. Campaign Management Guide partners from initial conversations through campaign launch. Collaborate with internal teams to develop product concepts and campaign timelines. Coordinate with production, design, marketing, and customer support to ensure successful launches. Keep partners informed throughout the product development process. Relationship Management Maintain strong relationships with existing partners. Identify opportunities for repeat campaigns and long-term collaborations. Represent the company professionally within the creator ecosystem. Attend industry events and networking opportunities when appropriate. Maintain accurate CRM records and partnership pipeline updates. Track outreach activity, follow-ups, and campaign progress. Continuously improve outreach strategies and partnership workflows. Share market insights and feedback to help refine our partnership strategy. What We're Looking For 3–7+ years of experience in creator partnerships, business development, influencer marketing, licensing, talent management, or a related field. Experience working with creators, brands, talent agencies, or entertainment IP. Strong relationship-building and communication skills. Excellent written communication with the ability to craft highly personalized outreach. Comfortable negotiating and managing multiple partnership conversations simultaneously. Self-starter who thrives in a fast-paced, entrepreneurial environment. Highly organized with strong project management skills. Passion for internet culture, gaming, animation, creators, and online communities. Bonus Points Existing relationships with creator agencies, publishers, game studios, or entertainment brands. Experience launching merchandise collaborations. Familiarity with licensing or consumer products. Familiar with internet culture, gaming, animation, creators, and online communities. Experience using CRM platforms such as HubSpot, Salesforce, or Pipedrive. Why Join Us? You'll play a key role in shaping our partnership strategy and bringing exciting creator and brand collaborations to life. As part of a small, growing team, you'll have the opportunity to make a direct impact, build lasting relationships with some of the internet's most recognizable creators and IPs, and help create products that fans love. #J-18808-Ljbffr TEEZR