Marketing Manager

Full-Time | Senior Individual Contributor | Reports to Executive Leadership Shape the Future of Health Innovation We are partnering with a stealth‑stage, high‑growth organization in the health innovation sector to hire a talented Manager / Senior Manager, B2B GTM & Revenue Marketing . Our client is preparing for a significant product launch and is looking for a strategic, hands‑on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth. This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast‑growing environment. The Role You will work closely with senior leadership to manage end‑to‑end go‑to‑market programs across pre‑launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact. Key Responsibilities: Execute GTM programs for an upcoming product launch Translate strategy into campaigns, workflows, buyer journeys, and execution milestones Build and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboards Develop compelling product marketing assets such as positioning, core messaging, FAQs, one‑pagers, and pitch decks Create sales enablement tools that help convert interest into meetings and opportunities Lead demand generation efforts including nurture flows, ABM programs, webinars, and event follow‑up Partner with leadership and agencies across paid, earned, and owned channels to align on pipeline goals About You 7–10+ years in B2B GTM marketing , demand generation, product marketing, or revenue marketing Strong hands‑on experience with HubSpot (workflows, segmentation, scoring, reporting) Proven ability to market complex, high‑consideration, or multi‑stakeholder B2B offerings Excellent project management and communication skills Comfortable operating autonomously within a fast‑paced, agile environment Bonus: experience in healthcare, life sciences, data/insights, membership-based businesses, events, or workspace companies Why This Opportunity Stands Out High‑impact ownership of a major product launch Close collaboration with senior leadership Ability to shape and build the GTM infrastructure Mission‑aligned organization focused on innovation and meaningful impact Hybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH) Interested in Learning More? BioTalent is managing this search on behalf of our client. If you are a B2B marketer looking for a high‑impact role with significant influence and visibility, we would welcome a conversation. #J-18808-Ljbffr