Product Owner, Marketing Technology

Role Description

The Product Owner, Marketing Technology is the single accountable owner for the digital infrastructure that drives patient acquisition, qualification, engagement, and conversion across Flourish Research's national clinical trial network. Reporting to the VP, Operational Technology, this role owns the technology stack that pulls patients through the funnel — from paid media and organic traffic, through web properties and screeners, into CRM and call center workflows, and downstream into clinical operations.

This is a hands-on builder's role. The Product Owner designs the screener architecture, builds the CRM workflows that route and track every lead, instruments the attribution pipelines that show what is working, operates the contact center and telephony integrations, and engineers the connective tissue between marketing properties and operational platforms. The role combines marketing operations technical depth with product-ownership mechanics — owning the roadmap, backlog, and stakeholder partnership as well as the build.

The role is structured as a player-coach. The Product Owner operates as both the accountable owner of the Marketing Technology roadmap and a hands-on individual contributor — building screeners, configuring CRM workflows, engineering integrations, and managing vendor delivery directly — until scaled team support is justified and approved.

All responsibilities are executed in alignment with Flourish Research's Core Values, Mission Statement, and Employee Handbook.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, Business, or a related field required, or equivalent professional experience. Advanced degree preferred.
• Eight or more years of experience in marketing operations, CRM management, digital systems, or lead management infrastructure, with demonstrated hands-on ownership of a patient acquisition or comparable demand-generation stack.
• Advanced experience building qualification workflows and survey screeners using SurveySparrow or comparable platforms — including conditional logic, branching, scoring, and integration with downstream CRM.
• Experience building and managing CRM ecosystems and automation workflows in Quickbase, Salesforce, or both — including Health Cloud, Marketing Cloud Engagement, and Sales Engagement.
• Direct experience operating a contact center and telephony platform — Vonage preferred; Five9, Genesys, or comparable acceptable.
• Hands-on experience with Quickbase (apps, Pipelines, formulas, Advanced Query), Zapier, SurveySparrow, WordPress / Gravity Forms, GA4, and related systems.
• Working proficiency with Salesforce (reports, flows, custom objects, SOQL) sufficient to debug end-to-end data flow.
• Healthcare, clinical research, or other regulated industry experience preferred — including HIPAA, CTIA / SMS compliance, and TCPA awareness.
• Prior experience as a hands-on player-coach in a marketing technology or digital operations function — comfortable building directly while also setting standards and direction.

Requirements

• Strong knowledge of conditional logic, branching workflows, data collection strategy, and screener / survey optimization.
• Hands-on fluency with marketing automation platforms — Marketing Cloud Engagement journeys, segmentation, and dynamic content.
• Working understanding of multi-touch attribution patterns — UTM governance, referrer capture, source-of-truth reconciliation, and downstream milestone attribution.
• Familiarity with API integrations, webhooks, JSON / REST patterns, and operational workflow automation.
• Comfort writing and reviewing PHP, HTML, CSS, and JavaScript at a level sufficient to build, troubleshoot, and maintain integrations.
• Working understanding of voice and SMS operations — IVR design, queue management, and call routing patterns.
• Experience using AI tools (Claude, Microsoft Copilot, or comparable) to improve workflow efficiency and execution.
• Product-ownership mechanics: backlog grooming, user stories, UAT, release management, capacity transparency, and stakeholder communication.
• Direct, transparent communicator with a bias toward documented decisions, governed definitions, and clear accountability.

Benefits

• Health, dental, and vision insurance plans
• 401(k) with a 100% employer match on the first 4% of employee contributions
• Tuition reimbursement
• Parental leave
• Employee referral program
• Employee assistance program
• Life insurance
• Disability insurance
• A generous PTO plan covering vacation, sick, personal days, and 8 paid holidays