Senior Manager, Monetization Strategy & Operations

Sr. Manager, Monetization Strategy & Operations

This role sits at the intersection of strategy, operations, analytics, and ad technology. The ideal candidate is equally comfortable troubleshooting operational issues, optimizing monetization performance, coordinating with SSP and demand partners, and helping design scalable systems and workflows for the future.

This is a highly cross-functional role that will partner closely with leadership across Product, Engineering, Revenue, and Publisher Support to help drive operational excellence and monetization innovation across the company's publisher ecosystem.

Responsibilities

• Lead day-to-day monetization operations across PMP/deal workflows, SSP coordination, and revenue execution
• Help manage and optimize programmatic monetization infrastructure across Google Ad Manager, header bidding, Open Bidding, and SSP integrations
• Support yield optimization initiatives including floor strategy, marketplace optimization, auction dynamics, and demand path analysis
• Partner with Engineering and Product teams to improve automation, operational tooling, and monetization workflows
• Support and help scale monetization operations across emerging channels and formats, including mobile app and in-app advertising environments
• Build scalable operational processes that reduce manual overhead and improve organizational efficiency
• Monitor revenue performance, discrepancies, and marketplace health across partners and products
• Coordinate with SSPs, DSPs, and external monetization partners on troubleshooting, integrations, and strategic initiatives
• Support enterprise publisher monetization initiatives and custom revenue solutions
• Help evolve our monetization systems and operational architecture as AI and automation capabilities continue to mature
• Serve as a key escalation and decision-making resource across monetization operations

Minimum Requirements

• 7+ years of experience in programmatic advertising, ad operations, yield management, monetization strategy, or revenue operations
• Deep understanding of Google Ad Manager, programmatic auctions, header bidding, PMP/deal workflows, and SSP ecosystems
• Strong operational and analytical mindset with experience solving complex monetization problems
• Experience working cross-functionally with Product, Engineering, Revenue, and external partners
• Exposure to in-app monetization, mobile programmatic ecosystems, or omnichannel advertising operations is a plus
• Ability to operate independently in fast-moving and ambiguous environments
• Strong communication and organizational skills with the ability to balance strategy and execution
• Curiosity around automation, AI workflows, APIs, and operational scale
• Experience with data/reporting platforms such as BigQuery, Snowflake, Looker, Sigma, or similar tools is a plus
• Familiarity with SPO, identity/signal strategy, or marketplace optimization is a plus

What Success Looks Like

• Operational workflows become more scalable, resilient, and less dependent on individual contributors
• Monetization initiatives move faster with fewer execution bottlenecks
• Revenue operations become more automated and insight-driven
• Cross-functional coordination improves across monetization-related initiatives
• Leadership gains greater visibility into marketplace performance, risks, and opportunities
• Our company continues evolving toward a modern, AI-augmented monetization organization