Director of Sales

Job Description\nOverview\nHaptiq is an AI-native enterprise solutions company with purpose-built technology for public & private companies, governments, institutions, asset managers, and family offices. With headquarters in New York City and four global offices, Haptiq is supported by more than 100 engineers and delivery professionals across the globe. By centralizing and unifying data, automating workflows, and surfacing predictive insights, Haptiq enables organizations to scale operational excellence and generate alpha across complex enterprise environments.\n\nThe Opportunity\nHaptiq is looking for a founding sales leader to sell our holistic solutions for asset managers and their portfolio companies, spanning performance and decision support built on unified financial and operational data, through to enterprise-grade custom implementations.\nThis is a founding leader role with a two-sided go-to-market motion: you will sell directly to private equity firms (GPs and portfolio operations teams) as the primary buyer, while also developing a motion to sell into their portfolio companies, whether as a land-and-expand path following a firm-level relationship, or as a standalone sale to a portfolio company's own finance and operations leadership.\nYou will personally source, run, and close the earliest deals across both motions, while simultaneously shaping the go-to-market strategy, messaging, and sales playbook that later hires will follow. You will report directly to the CEO and have significant influence over pricing, positioning, target segments, and sales process. This role suits someone who wants to build a category-defining sales function from the ground up, not manage an existing one.\n\nResponsibilities and Duties \n\n• Personally source, run, and close new business with private equity firms directly with GPs and portfolio operations teams; this is a hands-on selling role, not a purely strategic one, at least in its first phase.\n• Build and run a parallel motion selling into PE-backed portfolio companies both as an expansion path from an existing firm-level relationship and as a standalone sale to a portfolio company's finance and operations leadership.\n• Build and manage a pipeline from first outreach through close, including complex, multi-stakeholder enterprise sales cycles involving investment professionals, portfolio operations leads, portfolio company executives, and IT/security reviewers.\n• Consistently hit and exceed revenue targets as the company's first quota-carrying sales hire.\n• Help to define the ideal customer profile, buyer personas, and target segments across both motions: PE/growth equity/private credit firms and the portfolio companies they back.\n• Develop and refine positioning, messaging, and competitive differentiation against portfolio monitoring, valuation, and data-intelligence incumbents, tailored separately for firm-level and portfolio-company buyers.\n• Build the initial sales playbook outbound motion, qualification framework, demo narrative, pricing and packaging input, and objection handling for both the PE-firm and portfolio-company paths that future sales hires will inherit and scale.\n• Partner closely with product and marketing to translate market feedback into roadmap input and go-to-market collateral.\n• Represent Haptiq externally at industry events, client advisory sessions, and conferences as a credible voice in private markets technology.\n\nRequirements\n• 5+ years of B2B SaaS sales experience, including meaningful time selling directly to private equity firms and/or their portfolio companies.\n• Direct experience selling data, analytics, performance, or portfolio monitoring/valuation products. You understand how GPs, portfolio operations teams, and portfolio company finance/ops leaders evaluate and buy this category of software.\n• A track record of carrying and exceeding quota in a complex, multi-stakeholder enterprise sales motion, ideally including some experience selling into a new or emerging category.\n• Comfort operating without an established playbook; you have either built a sales motion from scratch before, or are ready to do so for the first time with strong support from leadership.\n• Fluency in private equity and private capital markets concepts to sell credibly to both investment professionals and portfolio company operators.\n• Excellent written and verbal communication skills, and the executive presence to run conversations with senior investment professionals and C-suite portfolio company stakeholders.\n• Experience selling as an early sales hire at a startup, with direct involvement in shaping GTM strategy rather than executing an inherited playbook.\n• An existing network of relationships within PE firms, portfolio operations teams, or portfolio company leadership.\n\nBenefits US\n\n Flexible work arrangements (including hybrid mode)\n Great Paid Time Off (PTO) policy\n Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)\n Healthcare and Dependent Care Flexible Spending Accounts (FSAs)\n 401(k) retirement plan\n Access to HSA-compatible plans\n Pre-tax commuter benefits\n Employee Assistance Program (EAP)\n Opportunities for professional growth and development.\n A supportive, dynamic, and inclusive work environment.\n\n\nWhy Join Us?\nWe value creative problem solvers who learn fast, work well in an open and diverse environment, and enjoy pushing the bar for success ever higher. We do work hard, but we also choose to have fun while doing it.\n\nThe annual compensation range for this role is $180,000 - $200,000 USD (eligibility for a bonus).