Channel Marketing Specialist

Job Description

Job Description

Channel Marketing Specialist

Hansung Beauty Group

We are seeking a highly organized and performance-driven Channel Marketing Specialist to support retail and distribution channel growth across North America.

This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

Key Responsibilities

1. Retail Channel Execution

• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
• Coordinate in-store promotions, endcaps, and secondary placements
• Manage promotional calendars and ensure timely execution
• Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)

2. Trade Marketing & Promotion Support

• Track and manage TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

• Align digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Ensure brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years experience in channel marketing, trade marketing, or retail marketing
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience

• Experience working with national retail chains
• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management
  

Benefits :

• 401(K)
• Group health insurance
• Paid time off
• Annual incentive bonus based on performance
• Employee discount
  
• This position may also be eligible for performance-based bonus compensation.  Actual compensation will be determined based on experience, qualifications, and internal equity.

Work Location: In person (Irvine, CA)