Sales Manager

Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon ( and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino's, and Lululemon and we're proud of the strong, upbeat culture and dynamic startup feel we've built along the way.

Overview

We're hiring our first senior Sales Manager, a foundational hire as we build a structured, AI-native sales function. This is a player-coach role reporting directly to our Founder/CEO, covering two distinct revenue opportunities:
• B2B sales of Reli.'s physical product catalog (separate from our Amazon retail channel)
• Commercial sales of Rel.ai, our agentic AI software product, launching this 2026


You'll personally drive high-value deals, manage a direct report from day one, and build the process, systems, and tooling stack that will power this function for years to come.

What Makes This Role Exciting

• Build the sales function from scratch: B2B sales of our physical products and the entire commercial motion for Rel.ai are wide-open opportunities. The pipeline architecture, sales process, KPI dashboards, and AI-native tooling stack; you'd design all of it. You'll report directly to our Founder/CEO with real visibility and real influence over the direction of the company. Strong performance opens a multi-year path to Director and eventually VP-level scope; internal promotion is core to how Reli. operates.
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• B2B physical product sales: Reli.'s catalog includes trash bags and can liners, paper bags, polymailers and shipping supplies, foodservice disposables, gloves and PPE, food storage bags, and more. The B2B buyer universe is large and diverse: restaurants, hospitality, healthcare, e-commerce fulfillment, property management, schools, offices, and janitorial services. You'd be building direct B2B relationships in categories where we have strong product-market fit but limited non-Amazon coverage today.
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• Rel.ai software - selling agentic AI to eCommerce brands: Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. You'd own the full commercial motion from launch: outbound prospecting, demos, pricing, closing, and expansion. This is a genuinely interesting product to sell to sophisticated buyers, and you'd be building the entire playbook.
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• AI-native from day one: We're building this sales function around what's actually possible this 2026; AI-driven research and prospecting, conversational AI in the pipeline, modern pipeline analytics. We're starting clean, which means designing around modern capabilities rather than retrofitting them. We're looking for someone who's already evolved their own approach to sales and is excited to build a team that operates this way.
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• A team member from day one: You'd inherit one direct report on day one - an experienced team member from our Customer Success side who brings real account knowledge, existing relationships, and an active pipeline. You'd shape what their evolved role looks like in your first 60 days. This is a genuine asset for hitting your Year 1 numbers.
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Key Responsibilities

Personal Sales Production (largest portion of Year 1)

• Source and close Reli. B2B physical product deals through outreach, conferences, and network development
• Close inbound B2B opportunities (marketing-sourced, partner-referred)
• Own the full commercial motion for Rel.ai from launch day one
• Build enterprise and retail/brick-and-mortar pipeline for Year 2 revenue (12-18 month cycles)

Team Leadership

• Manage one direct report from day one; design their evolved role and comp in your first 60 days
• Weekly 1:1s, coaching on higher-stakes opportunities, performance and development conversations
• Hire and onboard Year 2+ team members; team scale target is 3-5 by end of Year 2

Function Building

• CRM setup: source attribution mechanics, pipeline review structure, stage-gate criteria
• Sales process documentation for both Reli. physical products and Rel.ai
• KPI dashboard and AI-native tooling stack (research, prospecting, pipeline analytics)

Cross-Functional Partnership

• Co-own strategic account decisions with the Founder/CEO
• Provide weekly product feedback to the Rel.ai team based on customer signals
• Deliver monthly sales updates to leadership; partner with P&C on Year 2+ hiring

Qualifications

Requirements:

• Bachelor's degree in business, marketing, communications, or related field
• 6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
• Real player-coach experience: personal quota + coaching/mentoring scope
• Comfortable building pipeline from scratch; cold outreach, conferences, network-building
• Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
• Thrives in ambiguity; does best work when the playbook is still being written
• Genuine, current knowledge of AI-native sales; research, prospecting, coaching, analytics

Nice to Have:

• SaaS sales experience, especially at early-stage companies
• Physical goods or DTC-adjacent B2B sales experience
• Foodservice, hospitality, janitorial, packaging, or B2B distribution category experience
• Retail channel / big-box buyer experience
• Early-stage or high-growth company background (50-200 employees)
• Hands-on experience deploying modern AI sales tooling; not just familiarity, but actual use

Who This Role is a Fit For

You get excited about building things that didn't exist before. You enjoy selling across both physical products and software. You see process and CRM hygiene as part of the craft. You've kept current with how AI is changing sales and have a point of view on it. And you're motivated by the long-term opportunity this role represents: a path to Director and eventually VP-level scope, real ownership of a function, and the chance to build a team.

Why Reli.

• High-visibility role with regular exposure to leadership
• Defined Growth Plan with structured opportunities for promotion and raises
• Hybrid schedule (Cerritos HQ; in-office Tue/Thu; remote Mon/Wed/Fri)
• 15 days PTO to start, +1 per year of tenure
• 11 paid holidays (in addition to PTO)
• Medical, dental, vision (Blue Shield PPO or HMO)
• 401(k) with employer match
• Monthly wellness stipend up to $260
• Life insurance
• Regular team events and happy hours

Growth Plan
Reli.'s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.


Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.

Equal Opportunity Employer
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Reli.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.