Growth Marketing Manager - Buy Side

GROWTH MARKETING MANAGER needed at one of our clients that provides industry leading investment research technology solutions to the buy and sell sides!!! Hybrid 3x per week in NYC, maybe open to remote on the east coast for a total rock star. Base $125k - $140k plus 15 - 20% target bonus. Looking for exactly 4 - 10 years of B2B growth, demand generation, or field marketing experience at firms selling into financial services or the buy-side.

We're looking for a Growth Marketing Manager to own top of funnel pipeline for our client's buy-side business. You'll sit in the Commercial organization and work directly with the buy-side sales team to turn marketing programs into qualified pipeline with asset managers, hedge funds, and other institutional investors. This is a hands-on role for someone who is as comfortable in Salesforce data as they are building a digital campaign.

You own the buy-side top of funnel pipeline target, including MQLs, SQLs, and meetings booked per quarter. You decide where budget and effort go to hit it, and you are accountable for the results alongside the buy-side sales team.

Key responsibilities:

• Build and run a quarterly plan to hit the buy-side pipeline target, with channel mix, budget, and expected conversion at each stage.

• Develop a clear picture of the buy-side buyer and the buying group, including portfolio managers, analysts, heads of research, research procurement, operations, and compliance, and tailor programs to each.

• Run account-based marketing plays against named buy-side firms, partnering with Sales on account tiering, messaging, and follow-up.

• Design and execute multi-channel programs across paid, email, events, content, and partner channels, built around the way buy-side firms discover and evaluate research technology.

• Work with buy-side Sales and BDR leadership to define lead qualification, handoff, and follow-up SLAs, and close the loop on lead quality.

• Own funnel reporting in Salesforce and Hubspot. Track conversion, velocity, and cost per opportunity, and flag gaps early.

• Run ads like a scientist - run structured experiments on offers, audiences, landing pages, and sequences, then scale what works and cut what doesn't.

• Partner with Product Marketing and Enablement on buy-side positioning, content, and launches, and use customer and prospect feedback to sharpen the message.

• Manage agency, vendor, and tool relationships as needed, and keep spend tied to pipeline outcomes.

Requirements:

• Exactly 4 - 10 years of B2B growth, demand generation, or field marketing experience, ideally selling into financial services or the buy-side.

• A track record of owning a 6 figure spend budget along with pipeline or lead targets and hitting them. You can show the numbers.

• Experience marketing to institutional investors or other senior, hard-to-reach financial services

audiences with long sales cycles.

• Hands-on experience with Salesforce and a marketing automation platform (for example

HubSpot, Marketo, or Pardot).

• Strong analytical skills. You can build your own funnel reports and know which metrics matter at

each stage.

• Experience running account-based marketing programs in partnership with Sales.

• Clear writing and comfort working with senior commercial stakeholders.

• Good judgment on trade-offs. You can say no to a channel that isn't working.

Preferred:

• Working knowledge of how buy-side firms buy research, manage research budgets, and

evaluate vendors.

• Experience at a fintech, data, or research provider selling to asset managers or hedge funds.

• Familiarity with intent data and ABM tools (for example 6sense, Demandbase, or ZoomInfo).

• Comfort with SQL or BI tools for deeper funnel analysis.

How success is measured:

• Attainment against buy-side top of funnel pipeline targets each quarter.

• Penetration of target buy-side accounts, measured by engaged accounts and meetings booked.

• Conversion from lead to qualified opportunity, and lead quality as rated by buy-side Sales.

• Cost per qualified opportunity and return on marketing spend.

• Consistent digital program and ad development.

• Clarity of your pipeline forecast to leadership.