Performance Marketing Specialist

Spot Pet Insurance is one of the fastest-growing pet insurance companies in North America, committed to delivering an exceptional customer experience through innovation and data-driven decision making. Our mission is to help pet parents provide healthier, happier lives for their pets through accessible and comprehensive coverage.

Job Summary:

The Performance Marketing Specialist is an individual contributor, reporting to the Performance Marketing Manager. This role runs day-to-day execution of paid social alongside the Performance Marketing Manager as Spot brings the channel in-house, and serves as the secondary owner of paid search and connected TV (CTV), able to support those channels when needed. The role works independently on assigned channels and budgets, following the team's plans and testing roadmap, and uses data to improve results.

Job Location: On-site hybrid (Miami, FL)

Main Responsibilities:

• Build, launch, and optimize paid social campaigns in Meta, TikTok, and other paid social platforms, in partnership with the Performance Marketing Manager.
• Manage audiences, creative rotation, bids, and budgets to meet cost-per-acquisition (CPA) and volume goals.
• Serve as the secondary owner of paid search and CTV, staying hands-on in Google Ads and DV360 to provide coverage and continuity, and be prepared to take full ownership of these channels.
• Plan and run structured A/B tests on campaigns, audiences, landing pages, and creative, documenting results and recommendations.
• Manage budget pacing for assigned channels and flag risks or opportunities early.
• Traffic creative and quality-check campaigns before launch.
• Maintain organized account structures, naming conventions, and campaign documentation.
• Prepare weekly performance reports and analyses, turning data into clear insights and next steps.
• Partner with the creative team on social ad creative needs and with analytics on tracking and conversion measurement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 3+ years of hands-on paid social experience.
• Working knowledge of Google Analytics, conversion tracking, and campaign reporting.
• Proficiency in Excel or Google Sheets for analysis and reporting.
• Strong organizational skills and a data-driven approach to decisions and optimization.

Preferred Qualifications:

• 3-5+ years of digital media buying experience.
• Hands-on Meta Ads and TikTok Ads expertise.
• Experience managing media budgets.
• Track record of measurably improving CAC, ROAS, or acquisition volume in previous roles.

Leadership & Collaboration

• Provide strategic leadership for Spot's performance marketing function.
• Collaborate closely with Brand, Creative, Product, Analytics, Finance, and Executive teams to align acquisition strategies with broader business objectives.
• Serve as the internal expert on paid media trends, platform capabilities, competitive insights, and industry best practices.
• Support the development of a high-performance marketing culture focused on innovation, accountability, and continuous improvement.

Pay Range

Base pay range: $69,620 – $83,543 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits

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