Product Marketing Manager

Product Marketing Manager: Trust & Safety, CommunityTwitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.About the RoleWe're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely.You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do.You WillOwn product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscapeCraft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewersDevelop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metricsPartner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launchCollaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community toolsNavigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community healthBuild and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launchesDefine and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impactChampion the creator and community voice internally, bringing user insights and feedback into product and marketing decisionsYou Have5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy productsDemonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)Track record of developing product positioning that resonates with diverse consumer audiencesExperience leading cross-functional go-to-market efforts from strategy through executionStrong analytical skills with the ability to translate data and insights into actionable marketing strategiesExcellent written and verbal communication skills, with the ability to distill complex concepts for varied audiencesExperience working closely with product management teams to influence roadmap and strategyBonus PointsExperience in the livestreaming, gaming, social media, or creator economy spaceBackground in community management, AI, content moderation, or trust & safetyExperience marketing to creator or developer audiencesFamiliarity with Twitch's platform, community, and creator ecosystemExperience with crisis communications or sensitive product communicationsPerksMedical, Dental, Vision & Disability Insurance401(k)Maternity & Parental LeaveFlexible PTOAmazon Employee DiscountPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Job ID: TW9171The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at WA, Seattle - Annually$109,100 - $160,000 USDUS, CA, San Francisco - Annually$120,000 - $179,600 USDUS, NY, New York - Annually$120,000 - $179,600 USDUS, CA, Irvine - Annually$109,100 - $160,000 USDTwitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.