Marketing Operations Lead

GC AI is the legal AI platform built for in-house legal teams. Your decisions shape the product your impact is immediate and you own your work from day one.

More than 2000 companies run their legal work on GC AI including 200 public companies 25 unicorns and teams at News Corp Nestlé Miro Bass Pro Shops Snyk Skims Liquid Death Vercel Zscaler and TIME. The platform holds an 80 NPS more than double the B2B SaaS industry average which is why GC AI is the leading legal AI platform for companies of all sizes.

GC AI doubled ARR in six months. We raised a $60 million Series B at a $555 million valuation in November 2025 and won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners Northzone Sound Ventures and Guillermo Rauch CEO of Vercel.

Youll define how things get built not follow someone elses playbook. Six principles guide how the team works:

• 1% Better Every Day: small compounding improvements across everything you ship.

• Customer Obsession: start with the customer and work backward.

• Ship Today: bias toward action and iteration over perfection.

• Find a Way: resourcefulness and ambition over constraint.

• Care: be direct like an honest friend even when its uncomfortable.

• Own It: full accountability proactive communication and attention to detail.

About The Role

In-house lawyers learn AI through our Maven classes free courses at live webinars our newsletter and the social content they share with peers. That funnel runs from class registrant to trial user to paid seat to team expansion and it needs one November 2025 Scale Venture Partners and Northzone led our $60M Series B. Youll use that runway to build marketing operations that scale with the next 2100 teams. As our first Marketing Operations Lead youll own the systems data reporting and operating rhythm underneath marketing so every program connects to the pipeline and revenue.

What Youll Do

• Marketing tech stack. Architecture configuration integrations vendor evaluation renewals and budget centered on HubSpot BigQuery DreamData PostHog and other tools. You add what the team needs and retire what it has outgrown.

• Lead lifecycle and routing. Buyer journey mapping lifecycle stages lead scoring routing sales handoff and rules of engagement all defined from a systems perspective. Every trial signup and demo request reaches the right person with full context.

• Attribution and reporting. End-to-end analytics: UTM tracking parameters QR codes cross-page attribution ad pixels and a B2B attribution model. You define how GC AI measures marketings contribution to pipeline and revenue and you own the dashboards leadership uses.

• Campaign operations. A repeatable build QA and launch process for classes webinars email and paid programs. Templatized where it helps with room for bespoke work.

• Web and conversion. Landing pages sign-up and trial flows calls to action and site instrumentation built with design and engineering. You run tests with sales Revenue Operations and engineering and ship what wins.

• Account-based marketing (ABM) execution. You turn ABM and pipeline strategy into coordinated plays across paid media email and sales enablement.

• Data quality and compliance. Deduplication enrichment field standards and consent management across 53 countries under CAN-SPAM the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

• Program management. Scope marketing projects set timelines lock owners and surface risks early so leadership knows whats on track.

• Internal tools and documentation. Build automations that make the team faster and document every system so a smart colleague can run it in your absence.

Required Experience

• 6 years in marketing operations revenue operations or go-to-market operations at a B2B SaaS company.

• Systems and data infrastructure you built from the ground up at a high-growth startup.

• Deep hands-on HubSpot admin experience: workflows lifecycle stages custom objects and backend configuration. Salesforce experience including the sync between the two.

• A lead scoring and routing model you designed shipped and measured.

• Attribution and pipeline reporting that sales and finance use to make decisions.

• Forecasting and financial fluency. You build pipeline and return-on-investment (ROI) models from scratch.

• Comfort with SQL APIs and webhooks enough to trace a record through three systems on your own.

• Strong process design and documentation habits.
  

Nice to Have

• Marketing to legal compliance or other regulated buyers.

• Free-trial or product-led funnels and product analytics in Segment or Amplitude.

• Connecting webinar event and course platforms such as Zoom or Maven to a CRM.

• Building landing pages configuring tools or troubleshooting technical issues when developer time is short.

• Managing contractors agencies or a small team.

• Series A through Series C startup experience.

• Business intelligence work in BigQuery DreamData including reporting that has gone in front of a board.

A Note On Pace

Were building something new in a once-in-a-generation shift in technology and the legal industry so we move at a relentless pace. We expect urgency ownership and good judgment even when things arent perfectly clear. If you need structure and consensus to do your best work this isnt the right place for you. If you thrive in ambiguity and growth work with intensity and want real responsibility keep reading. Were excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America and soon Europe. We believe that because our business is AI human connection matters more not less. We invest in bringing people together through our hub model: regular coworking sessions customer dinners team and company offsites. If youre in a location without an office expect up to 10% travel (and more for customer-facing roles).

Team members in the San Francisco Bay Area and Provo UT (within 50 miles of the office) work together on Tuesdays Wednesdays and Thursdays. As we grow we plan to establish permanent offices in more hub cities and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.

Perks & Benefits

We proudly offer the following benefits for our full-time employees:

Medical Dental & Vision Comprehensive coverage for you and your family

Life & Disability Insurance Added protection when you need it most

Retirement Plan Plan and save for your future

Parental Leave Time to focus on what matters most

Continuous Development Up to $3000/year for job-related learning & development

In-Office Meals DoorDash credits for breakfast lunch & dinner

Paid Time Off 15 PTO days 5 sick days with opportunities to accrue more

Company Holidays 15 company holidays 3 additional Me Days

Home Office Setup $500 for new hires to build out their workspace

Cell Phone Reimbursement $50/month toward your phone bill

Relocation Support Assistance to help make your move easier

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race color religion gender identity/expression national origin age military service eligibility veteran status sexual orientation marital status physical or mental disability or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

Fraud Notice to GC AI Applicants

To protect yourself against phishing and recruitment fraud please note that GC AI only accepts job applications through our official careers page at and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @ or @ email address.

GC AI will never:

• Refer you to external websites to apply

• Conduct interviews over email chat platforms or messaging apps

• Ask you to provide payment or purchase equipment

• Request personal or financial information such as your mailing address social security number credit card numbers or banking information during the application process

Examples of fraudulent email addresses:

• Any email address ending in @ @ or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address please do not share any information. Mark the communication as phishing or spam and do not respond.

Required Experience:

Manager