Director of Sales - eCommerce

Job Description Summary: At The Coca‑Cola Company, we refresh the world and create a better shared future through purpose-driven brands and consumer-centric innovation. As eCommerce continues to redefine the retail landscape, our ability to win digitally is critical to accelerating growth and delivering value to our customers. We are seeking a Director of Sales – eCommerce, a highly visible leadership role that combines strategic planning, sales execution, and digital optimization across our iconic beverage portfolio. This position offers an opportunity to lead growth strategies for some of the most influential online retail platforms, shaping how our brands win on the digital shelf and how we connect with shoppers in new ways. If you have a passion for combining business analytics with strategic selling and digital commerce expertise, this role positions you at the forefront of Coca‑Cola’s transformation within eCommerce channels. What You’ll Do for Us Sales Leadership & Joint Planning: Serve as the lead for select eCommerce retailers, building trusted relationships to deliver joint value and drive top‑line growth. Develop and execute multi‑year joint business plans incorporating innovation, assortment changes, pricing strategy, and promotional frameworks. Manage customer P&L and trade investments, ensuring strong ROI through analysis and optimization of promotional spending. Monitor category trends and competitive activity to identify whitespace growth opportunities. Lead negotiations on pricing, profitability, and merchandising priorities, ensuring alignment across bottler partners and internal stakeholders. Digital Strategy & Shelf Optimization: Define and implement strategies to optimize the digital shelf, including content execution, assortment expansion, and limited‑time offer launches. Oversee end‑to‑end innovation setup on eCommerce platforms—from supply planning and catalog setup to merchandising and promotional activation. Build and maintain the Digital Shelf Playbook and mobilize cross‑functional teams for consistent execution against KPIs. Monitor performance dashboards to track online visibility, conversion metrics, and category benchmarks; develop corrective action plans to address trends and gaps. Customer Growth & Expansion: Identify new revenue opportunities across core eCommerce retailers, Quick Commerce channels, and emerging B2B digital platforms. Develop growth frameworks, define success metrics, and steward execution in partnership with bottlers and commercial teams. Cross‑Functional Collaboration: Partner closely with Marketing, RGM, Finance, Supply Chain, Category Leadership, and Commercial functions to ensure integrated go‑to‑market strategies. Influence product innovation, packaging development, and pricing guidelines based on eCommerce insights. Serve as the voice of the customer for Amazon and other leading eCommerce platforms in corporate strategy discussions. Requirements & Qualifications Bachelor’s degree in Business, Marketing, Finance, or related field; MBA strongly preferred. 10+ years of progressive experience in CPG sales, commercial strategy, or eCommerce leadership; proven success managing strategic accounts in digital retail. Direct experience working with Amazon retail systems (Vendor Central) and proficiency in marketplace execution preferred. Advanced analytical skills with expertise in price/promo optimization, financial modeling, and trade spend effectiveness. Demonstrated ability to build cross‑functional consensus and influence senior stakeholders within a matrixed organization. Proven success in developing joint business plans and executing digital commerce strategies for large‑scale accounts. Exceptional communication, negotiation, and relationship‑building skills; ability to manage complexity and ambiguity. Strong digital acumen with proficiency in content optimization, performance monitoring, and leveraging AI‑enabled analytics. Passion for innovation and ability to connect consumer insights with actionable marketplace strategies. What We’ll Do for You Provide opportunities to lead strategy and execution in one of the fastest‑growing channels of commerce. Equip you with cutting‑edge digital tools and analytics platforms to maximize visibility and conversion across key online retail environments. Offer exposure to high‑profile customer partnerships supported by comprehensive internal resources and cross‑functional collaboration. Enable career advancement in an evolving space where sales, analytics, and digital innovation converge for maximum business impact. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States. Skills: Account Management, Business Development, Business Planning, Communication, Customer Relationships, Leadership, National Account Sales, Negotiation, Pitch Presentations, Problem Solving, Relationship Management, Sales Management, Strategic Selling Pay Range: United States: 141,000 - 165,200 USD Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 11, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system. #J-18808-Ljbffr Coca-Cola HBC