Head of Marketing

Overview We are seeking a visionary Head of Marketing to craft the story of how Ethereum achieves institutional adoption. You will own the marketing function end-to-end, reporting directly to the CEO, and drive strategy, narrative, and execution to position the organization as the bridge between Wall Street and Web3. This is a high-impact leadership role where you will set brand direction, orchestrate product launches, and amplify messaging across both institutional finance and crypto-native communities. Location: NYC preferred (Remote possible for exceptional US candidates) Employment Type: Full-time Experience: 10+ years in marketing, brand, and GTM leadership Compensation: Competitive base salary + equity Benefits: Medical, dental, vision, 401(k), unlimited PTO, $1,500 home office stipend Start Date: ASAP Responsibilities Strategy & Narrative Define narratives for two audiences: institutional finance and Web3 technologists Elevate the parent brand and manage sub-brand strategies for upcoming products Shape messaging that balances crypto innovation with institutional trust Content & Social Own social presence (Twitter, LinkedIn) Build and scale content marketing (short-form, long-form, educational) Manage external writers to expand output Brand & Identity Evolve branding and visual identity across products and channels Ensure coherence across content, design, and messaging Web & Messaging Own website and digital messaging Balance stakeholder needs across institutional and crypto audiences Events & Ecosystem Engagement Lead presence at industry events and conferences Host community dinners and secure speaking engagements Strengthen ties with the Ethereum community and rally support for institutional adoption Go-to-Market & Launches Orchestrate high-impact launches for upcoming products Develop BD materials, sales collateral, and infrastructure positioning Drive rollout of institutional platforms and protocols Who You Are The Bridge: Deep understanding of both institutional finance and Ethereum/Web3; able to discuss settlement pain points with credit market agents and ZK-proofs/tokenization with crypto-natives The Owner: 10+ years in marketing, brand, and GTM; led high-stakes launches; senior marketing leadership experience The Aesthete: Strong eye for design; able to build a brand that is cutting-edge yet trustworthy The Executor: Operates with speed and quality; willing to roll up sleeves; designs scalable systems The Storyteller: Exceptional writer and communicator; translates complex concepts into compelling narratives; strong editorial mindset for whitepapers, reports, and thought leadership The Strategist: Synthesizes inputs from product, BD, and executive sessions into effective marketing strategies The Evangelist: Passionate about Ethereum’s role in global finance; believes “if Ethereum wins, we win” Why Join Front-row seat to Ethereum history Opportunity to define the brand voice of a company transforming financial markets Work with a high-performance, mission-driven team in a flexible, remote-first environment Immediate impact with scope and autonomy to shape the marketing roadmap for 2026 and beyond Significant long-term career upside in one of the most dynamic startups in Ethereum Interview Process Recruiter/HR Call – 30 min values and role alignment CEO Interview – 60 min deep dive into background and experience Technical Interview – practical skills assessment CEO Follow-up – 30 min alignment conversation Final Interview – 30 min with co-founder for final approval Skills: web3, gtm, marketing, ethereum #J-18808-Ljbffr