Head of Marketing @ Circadian Health Company

Role:

Head of Marketing
Location:

Remote
Salary:

$120K-$160K based on experience

Our client has grown from a Shopify store to a seven-figure e-commerce brand with 40K+ passionate customers whove transformed their sleep, energy, and health through light therapy. Now theyre at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning themselves as the definitive authority on living in sync with nature’s light.

Key Responsibilities
Acquisition & Growth

Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget

Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors

Relaunch affiliate and influencer programs, turning their community into growth drivers

Own CRO across the site – every percentage point of conversion improvement = $XX,XXX in revenue

The Course Launch (Your Biggest Win)

Lead go-to-market for their flagship circadian health course – a $500K+ Year 1 revenue opportunity

Design the pricing strategy, positioning, and funnel that converts product customers into students

Establish them as the education leader in an emerging wellness category

Retention & Lifecycle

Build CRM, email, and SMS automation that guides customers through transformation (not just transactions)

Create a testimonial and case study engine – leverage their customers success stories to build trust at scale

Design community-driven marketing that turns customers into evangelists

Systems & Team

Establish marketing KPIs, reporting dashboards, and a scalable calendar

Hire and build your dream team as the company grows (youll make your first hire within 6 months)

Qualifications

Required:

5+ years leading marketing at a DTC or consumer brand, ideally health/wellness

Proven track record scaling brands from low seven figures to eight figures

Deep expertise in paid acquisition, SEO, content marketing, and CRO

Hands‑on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles

Experience launching and scaling influencer, affiliate, or referral programs

You’ve launched a digital product, course, or membership before (huge plus)

Your Approach:

Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line

Data‑driven but creative – you A/B test everything but know when to trust your gut

Comfortable in scrappy, fast‑moving environments where you wear multiple hats

Obsessed with transformation marketing, not just performance marketing

Passion:

You genuinely care about health, wellness, and helping people live better

Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking

Why This Role is Different
This isnt a “scale what’s already working” role. Youll reposition an entire brand, launch new revenue streams, and define a category. If youve been stuck optimizing someone else’s campaigns at a larger company, this is your chance to build from first principles.

The Opportunity:

Timing:

Proven product‑market fit (4.8★ rating, rabid community), now entering exponential growth phase

Ownership:

First marketing hire – you build everything. Full P&L ownership. No politics, no red tape.

Equity:

Meaningful equity stake in a fast‑growing wellness brand, not just a salary

Impact:

Your work directly determines whether they hit $5M or $10M next year

Category:

Circadian health is exploding (see Huberman, Matt Walker, Andrew Huberman). Theyre positioned to own it.

The Team & Culture

Work directly with the Founder, who bootstrapped this from $0 to seven figures

Fully remote, async‑first culture – outcomes over hours, flexibility over face time

Small team (15 people), huge ambition

They move fast: idea Monday, launched Friday

The Comp

Salary: $120K‑$160K based on experience

Equity package (early employee stake)

Full health benefits, unlimited PTO, $1K/year professional development budget

Premium home office setup

You’ll Love This Role If…

You’ve been the first or second marketing hire at a DTC brand that scaled

You’re energized by building, not maintaining

You want to create a movement, not just run ads

You geek out over wellness trends and read Huberman Lab notes

You’d rather own results than have a fancy title at a big company

You believe marketing is about transformation, not just transactions

What Success Looks Like
Year 1 Goals You’ll Own:

3x organic traffic through content and SEO

Launch course to $500K+ revenue (40% of total revenue from education)

Scale paid acquisition profitably to $2M+ annual spend

Build email/SMS to 30% of revenue (up from 15%)

Establish the company as “the” voice in circadian health (top 3 Google rankings for key terms)

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