LA Kings - Email Marketing Coordinator

Job Summary The Email Marketing Coordinator supports the execution and optimization of email and SMS marketing campaigns that drive fan acquisition, engagement, and retention. This role is responsible for helping build campaigns, managing audience segmentation, and supporting automated lifecycle journeys in Salesforce Marketing Cloud, helping deliver timely, personalized messaging across key moments in the fan journey. Essential Functions Support the execution of email and SMS marketing campaigns, including template set‑up, copywriting, basic HTML editing, audience segmentation, personalization, scheduling, and reporting. Assist in the creation, maintenance and optimization of marketing automation workflows and lifecycle journeys in Salesforce Marketing Cloud to support fan acquisition, engagement, conversion, and retention. Assist with the day‑to‑day management of the SMS channel by helping execute scheduled campaigns, reviewing messages for brand voice and tone, and supporting consistent, timely, and fan‑centric communications. Work with sales, service, and marketing teams to support the execution of data‑driven, multi‑channel campaigns, and help manage email and SMS calendars within a broader cross‑channel plan. Build and maintain audience segments using fan behavior, ticket purchases, event attendance, and digital engagement data to support dynamic content and personalized messaging. Track and report on campaign performance, support A/B testing, and apply learnings to improve workflows, templates, and overall campaign results. Stay informed on industry trends and best practices, and support compliance with data privacy and messaging regulations (TCPA, CCPA, GDPR, and CAN‑SPAM). Specific Job Knowledge, Skills, and Ability Working knowledge of HTML and Photoshop skills. Effective writing, editing, and proofreading skills. Project management, organizational, and proactive communication skills. Analytical skills and problem‑solving abilities with superior attention to detail. Proficient with Microsoft Office Suite; ability to learn required business systems. Must be able to work flexible hours including weekends, evenings and game nights as assigned. Qualification Standards Education: BA/BS Degree in Communications, Marketing, or Advertising (4‑year) Experience: 2‑4 years related work experience. 0‑2 years experience with marketing automation and email service provider platforms. Experience in the sports and entertainment industries preferred. Compensation Payscale: $21.27 - $25.00 Bonus: This position is not eligible for a bonus under the current bonus plan requirements. Benefits Full‑time position. We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company‑paid basic life insurance, voluntary life insurance, parental leave, 401(k) Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Equal Employment Opportunity Statement AEG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. #J-18808-Ljbffr Aeg-Worldwide