Brand Marketing Manager

Brand Marketing Manager

At CarGurus, our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

The Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK — managing strategy, execution, and performance.

What You'll Do

• Lead integrated brand campaigns across US, CA, and UK — from brief to launch — partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
• Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics.
• Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
• Serve as brand steward — ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint.
• Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
• Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
• Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
• Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs

What You'll Bring

• 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments where you've managed a sizable budget.
• Proven track record leading integrated campaigns end-to-end — strategy and brief through launch and reporting.
• Strong creative instincts with the ability to give clear, effective direction to agencies and partners.
• Experience evaluating, negotiating, and managing brand sponsorships or partnerships.
• Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results.
• Strong leadership, organization, and communication skills — written, verbal, and presentation.
• Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social).

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

$113,000 — $142,000 USD

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.