Director, Franchise Marketing Analytics

Director, Franchise Marketing Analytics Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC) Reporting To: Senior Director, Franchise Marketing Analytics & Enablement Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes. Impact: You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks. Responsibilities Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends) Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions Partner with other insights teams across EA to develop integrated, decision‑ready guidance for business leaders Guide experimentation strategy and measurement frameworks across campaigns Oversee application of MMM, incrementality, and attribution methodologies Ensure analytics tools support key decision points and continuous optimization Lead, develop, and grow a team of analysts and managers Required Qualifications 10+ years experience in marketing analytics, data science, or related field Experience leading analytics teams supporting global products or services Proficiency influencing VP-level stakeholders with data‑driven recommendations Proficiency applying marketing measurement methods (MMM, incrementality, LTV) Experience developing team capability across analytics and stakeholder engagement Proficiency in SQL and Python or R Experience with data visualization tools (e.g., Tableau, Power BI) Bachelor’s degree in a quantitative field or equivalent experience Core Skills and Experience Proficiency defining analytics strategy across large organizations Proficiency connecting data insights to business and marketing outcomes Experience building scalable measurement and experimentation frameworks Experience working across cross‑functional teams and global partners Clear communication of complex insights to executive audiences Pay Transparency - North America Pay Ranges: British Columbia (e.g. Vancouver): $160,700 – $224,700 CAD California (e.g. Los Angeles): $193,100 – $296,500 USD Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k). Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation, sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan, and possible bonus and equity. Equal Employment Opportunity Statement Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr Electronic Arts