Founding Product Marketing Manager
$180k - $250kbareinsights
About the Role
This is the first dedicated product marketing hire at a fast-growing enterprise AI startup, reporting directly into leadership at a company that has scaled from zero to meaningful revenue in under a year. You'll own the entire product marketing function — building the playbook from scratch and translating a technically sophisticated AI platform into clear, compelling value for a range of enterprise buyer personas.
What You'll Do
Own and continuously sharpen website messaging, solution pages, and positioning to resonate with distinct buyer types — from platform analysts to enterprise architects.
Plan and execute event strategy, including booth activations, field materials, and workshops that make a complex product land at conferences.
Run webinars and content campaigns targeting enterprise practitioners, building on existing inbound pipeline momentum.
Embed with sales, delivery, and customers to surface insights, produce sales enablement materials, and refine outbound messaging as the team scales.
Build an AI-first product marketing function, leveraging AI agents and automation to define what a modern PMM org looks like.
What We're Looking For
3+ years of product marketing experience at a high-growth B2B startup, ideally in AI/ML or enterprise software.
Proven ability to craft product storytelling and messaging for multiple technical and business buyer personas.
Experience marketing complex technical platforms to audiences such as developers, IT professionals, and executives.
Track record planning and executing event strategies — booth activations, workshops, and conference presence.
Experience running webinars and content campaigns that generate inbound enterprise pipeline.
Familiarity with enterprise workflow or IT service management platforms (e.g., ServiceNow) to inform positioning.
Daily active user of AI tools (e.g., Claude, ChatGPT, Cursor, or similar) in day-to-day work.
Proficiency in Canva and Figma for creating marketing assets; comfortable with LinkedIn for campaigns and social content.
Background in solution engineering, implementation, or account executive roles is a strong plus.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $180,000 – $250,000 USD annually. No visa sponsorship available.
Location
On-site in San Francisco, CA , five days per week.
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