Business Analyst

Business Analyst / Functional Consultant

– Alpharetta, GA (Hybrid 2-3 days onsite)

• 3–6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.

• Familiarity with Naehas or similar Offer Management platforms is a strong plus.

• Strong understanding of customer segmentation, personalization, and campaign lifecycle.

• Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.

• Excellent analytical, problem-solving, and communication skills.

• Ability to work in Agile environments and collaborate with cross-functional teams.

• Ability to collaborate with business stakeholders to gather and document functional and non-functional requirements.

• Translate business needs into clear user stories, process flows, and acceptance criteria.

• Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.

• Participate in client workshops and support the definition of campaign and offer strategies.

• Assist in UAT planning and execution, ensuring solutions meet business expectations.

• Analyze data and campaign performance to provide insights and recommendations.

• Maintain documentation for business processes, configurations, and platform usage.