Senior Account Executive

Senior Account Executive

FleishmanHillard, a global communications agency, has an immediate opening for Senior Account Executive to serve as an influencer and social media specialist for our Health & Life Sciences practice. This position provides a fantastic opportunity for a passionate, proactive communications professional with growing communications, social media and influencer strategy experience to be part of a collaborative team across a range of healthcare clients. The ideal candidate will be instrumental in executing best-in-class work across growing accounts and have pharmaceutical or healthcare communications experience.

This candidate will be capable of executing influencer relations strategies as part of larger integrated marketing communications programs, including activation both online and offline, with influencers of all types and tiers. This candidate understands the responsibility and opportunity in healthcare influence—understanding that creators and influential voices play an important role in how people understand, access and advocate for their health. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue. They will work in a supportive environment where they'll learn the healthcare influencer relations landscape, while contributing meaningfully to client success.

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Qualifications

Candidates should have a minimum of 3-4 years of integrated marketing and/or communications experience at an agency working with healthcare, pharma, biotech, personal health or related accounts, including 1-2 years of hands-on influencer program strategy and execution.

Additionally, applicants should have:

• Demonstrated success in end-to-end influencer relations, including: hands-on experience in identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools required.
• Ability to work collaboratively in a team setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Understanding of integrated communications plans. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content planning and storytelling experience. Ability to help translate brand messages and complex information into creator-appropriate content and sharable social narratives that help drive cultural conversations.
• Understanding of various filters and benchmarks that make someone influential for a given brand, therapeutic area, category or sector. Including the ability to differentiate and engage multiple influencer types: celebrity, content creators, HCPs and wellness practitioners, and patient advocates.
• Vetting criteria specific to healthcare: medical credentials, board certification, treatment verification, etc.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Strong understanding of industry regulatory and promotional rules: Must understand the disclosure guidelines as set by the FTC and FDA, and transparency requirements (e.g. Physician Payments Sunshine Laws) to provide sound counsel to clients and influencers.
• Experience with negotiation and contracting process to achieve highest and best value exchange between client and influencer.
• Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Strong attention to detail in managing multiple project workflows, materials development and client deliverables.
• Experience in executing paid social programs. Understanding of paid social landscape including familiarity in developing strategy and optimizing paid social programs related to amplifying and/or allow-listing influencer-created content.
• Ability to analyze performance metrics: Candidate must be well versed in reporting and analysis best practices. Showcase ability to translate facts to insights to determine success and provide optimization recommendations.
• New business hunter: Candidate should have enthusiasm for mining and pitching new clients and demonstrated experience in growing revenue.
• Natural ability to build rapport with colleagues, clients and creators. Candidate should have experience building relationships and working with diverse stakeholders effectively.