Marketing Associate II

Job Description

Job Description

Marketing Associate II 

Full-Time  |  Hybrid — Ann Arbor, Michigan | Comp Range: $60,000 – $65,000 

About Tropolis 

Tropolis is building a best-in-class insurance agency platform from the ground up — combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We’re scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we’d love to meet you! 

Position Overview 

We’re looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks — someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You’ll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast-growing network of agencies nationwide. 

Key Responsibilities 

Market Research & Strategy Support 

• Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy 

• Support the development of go-to-market plans for agency partners — helping translate strategy into prioritized, execution-ready initiatives 

• Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team 

Brand & Growth 

• Uphold the Tropolis brand standard across all partner touchpoints — reviewing creative output and flagging inconsistencies before they go out 

• Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines 

• Support the development of positioning and messaging for new markets or partner launches 

Campaign & Channel Execution 

• Manage paid social and search campaigns (LinkedIn Ads, Google Ads) — from targeting and setup through optimization and reporting 

• Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities 

• Support performance reporting across channels; surface what’s working and bring forward recommendations 

Operations & Tools 

• Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance 

• Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule 

• Support event planning and agency partner activations, including logistics and on-site coordination 

What We’re Looking For 

Required 

• 2–4 years of experience in marketing, digital marketing, or a closely related field 

• Curiosity about markets, audiences, and what makes a message land — you want to understand the “why” behind campaigns 

• Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.) 

• Experience managing paid social advertising (LinkedIn Ads or Google Ads) 

• Experience building and maintaining websites (WordPress, Webflow, or similar) — no direct coding experience required 

• A strong eye for design and brand consistency — able to review creative work, give clear direction, and spot off-brand output 

• Strong written communication skills with meticulous attention to copy quality and brand voice 

• Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment 

• A collaborative team player with a positive attitude and eagerness to grow 

Nice to Have 

• Background in insurance, financial services, or a similarly regulated industry 

• Experience marketing to or within agency or franchise networks 

• Hands-on experience with no-code automation tools (Zapier or similar) 

• Photography or basic video editing experience 

What We Offer 

• Competitive Benefits: Comprehensive health, dental, and vision coverage 

• Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis’s success with every team member 

• Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization 

• Work-Life Balance: Generous PTO policy and hybrid flexibility 

• Mission-Driven Culture: Be part of a team making a real impact on the future of insurance 

Apply Now! 

Tropolis is an Equal Opportunity Employer and celebrates diversity in all forms. We are committed to creating an inclusive environment for all employees. 

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