VP, Engagement Strategy

VP, Engagement Strategy - THE BLOC NEW YORK Hybrid : 2-day onsite in NYC Reports to: SVP Director, Engagement Strategy TRAVEL REQUIRED: Up to 20% for client meetings, workshops, new business presentations, and other business needs ROLE The VP, Director Engagement Strategy is a key leadership role at The Bloc. This role is responsible for solidifying, strengthening, and integrating a robust engagement offering into our brand development, delivery, and launch opportunities for our clients in the biotech and pharmaceutical areas. The VP, Engagement Strategy will serve as the lead on a key brand targeting HCPs, patients, caregivers, and other relevant healthcare audiences. This role combines business strategy, content strategy, digital / tech acumen, and omnichannel expertise to drive ROI. You will collaborate with multidisciplinary agency teams to develop successful initiatives for our clients and better health outcomes for patients. To be successful in this role, the right candidate will exhibit a thirst for delivering usable, scalable, and meaningful content that can be flexibly deployed across a variety of channels and 3rd party vendors. They must have a clear understanding and grasp of the brand strategy and overall communication goals. They will be highly collaborative and able to work with diverse creative and strategy teams as well as client stakeholders to surface engagement strategies that will drive behavior change. They will be equally at home designing and leading a client workshop in person with physical boards as they are running a virtual workshop in Mural and presenting their thinking and rationale to the client team. EXPECTATIONS AND DELIVERABLES Content Strategy: Develop and evolve content strategies that connect business goals with audience needs, identifying what content to create, optimize, repurpose, and distribute across channels. Partner with Strategy, Copy, and Analytics to turn insights and performance data into actionable content recommendations. Omnichannel Strategy Development: In partnership with the SVP Director, Engagement Strategy, drive comprehensive omnichannel one-and multi-year engagement plans that cover brand needs and align with behavioral objectives as determined by our behavioral science foundational plan. Audience and Content Landscape: Build a deep understanding of audience needs, behaviors, and the competitive content landscape. Translate audience, cultural, and market insights into content opportunities, strategic recommendations, and clear direction for what content should do and where it can have the greatest impact. Experience Design: Lead campaign concepting and the development of best-in-class customer journeys, ecosystems, and information architectures. Tactical Planning: Lead annual tactical planning, owning the end-to-end process in partnership with Project Management, while fostering innovation in the tactical plan. Workshop Facilitation: Design and Lead content strategy/engagement workshops to support the delivery of content strategy, omnichannel plans, and tactical alignment. Business Growth: Participate in new business pitch development and presentations to help grow the strategic offering. KEY RESPONSIBILITIES Lead or co-lead strategic workstreams for assigned brands, providing senior-level strategic direction and executional guidance in partnership with multidisciplinary teams. Foster effective collaboration across Account, Creative, Medical, Strategy, Project Management, UX/UI, Insights & Analytics, Technology, and other relevant disciplines. Partner closely with Insights and Analytics Lead to track and optimize campaign performance using analytics tools and measure key metrics. Constructively challenge thinking, assumptions and ideas, both internally and externally, to strengthen strategic thinking and ensure the best possible outcomes for our clients and overall impact. Provide strategic leadership for assigned accounts; balance senior strategic leadership with hands‑on involvement when needed to support client and account objectives. Identify organic growth opportunities that address client needs and support account and agency objectives. Partner with Account leadership to develop strategic recommendations that can expand or strengthen client engagements. Play a leadership role in new business opportunities, including development of the strategic approach, pitch preparation, and client presentations. Provide strategic guidance and mentorship to colleagues. Present strategic thinking and recommendations clearly and persuasively to internal and external teams. Promote consistent application of engagement strategy principles and best practices across assigned business. Maintain current knowledge and provide insight into emerging technology trends including AI, partnership opportunities, and online developments affecting healthcare for our clients and the agency at large. KPIs Engagement Strategy Excellence: Successful delivery of comprehensive, high-quality engagement strategies that align with brand and behavioral objectives; gain client trust, and demonstrate measurable impact against agreed-upon engagement and business objectives. Growth Leadership: Proactively identify and action relevant organic growth plans to support the account leadership in achieving annual revenue goals. Consensus Building: Establish themselves as a trusted partner to internal and external teams, facilitating alignment to ensure forward progress. Creative Quality: Ensure all engagement tactics are behaviorally driven and infuse strategically relevant innovation where appropriate. QUALIFICATIONS 8+ years of relevant professional experience in digital strategy, content strategy, engagement strategy, omnichannel planning, or a related discipline, with substantial experience supporting healthcare, pharmaceutical, biotechnology, or similarly regulated clients. Demonstrated ability to develop a deep understanding of brands, audiences, competitors, market dynamics, and the landscape and translate those insights into clear, actionable strategic recommendations. Demonstrated experience developing integrated engagement, content, digital, or omnichannel strategies across multiple audiences and channels. Demonstrated ability to advise clients, present strategic recommendations, facilitate alignment, and build trusted working relationships with senior stakeholders. Excellent written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategic concepts clearly to diverse audiences. Demonstrated ability to lead and influence multidisciplinary teams in a collaborative environment. Ability to understand client business objectives, identify strategic growth opportunities, and connect engagement recommendations to audience and business outcomes. Bachelor’s degree in a related field or an equivalent combination of education and relevant professional experience. Experience developing social media strategies and social channel recommendations. Experience designing and facilitating strategic client workshops. Experience applying analytics and performance insights to content and engagement optimization. Knowledge of emerging technologies, including the evolving application of artificial intelligence within marketing and healthcare communications. The Bloc is an equal opportunity employer. Employment decisions are made without regard to any characteristic protected by applicable federal, state, or local law. #J-18808-Ljbffr The Bloc