Law Firm Marketing Director

Overview Executive Recruiter at Revelations Executive Search Marketing Director – Personal Injury Law Firm This position requires working full time on-site in Woodland Hills. Only candidates within commuting distance need apply. Key Responsibilities Strategic Planning & Leadership: Develop and implement a cohesive marketing strategy that aligns with the firm's goals and objectives. Lead and direct all marketing activities across various channels, including digital, social media, content, SEO, PPC, and email campaigns. Serve as the primary visionary and decision-maker for the firm’s marketing efforts; the “go-to” person for setting direction and driving results. Demand Generation & Campaigns: Design and implement demand generation campaigns to drive qualified leads and improve client acquisition. Develop and manage multi-channel campaigns focused on increasing brand awareness, generating high-quality leads, and driving client engagement. Continuously optimize campaigns, adjust tactics based on performance metrics. Oversee content strategy, ensuring the firm’s messaging is clear, impactful, and resonates with target audiences. Monitor competitive activity, market trends, and client needs to ensure marketing strategies stay ahead of the curve. Develop innovative marketing tactics to differentiate the firm from competitors. Collaboration & Stakeholder Management: Work closely with internal teams and key stakeholders to develop marketing plans that meet organizational goals. Strategize and consult with leadership on growth opportunities, new services, and brand positioning. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation across channels. Track and report on ROI of marketing activities, adjusting as needed to meet financial and marketing objectives. Data-Driven Decision Making: Analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools. Regularly report on the performance of campaigns, providing actionable insights and recommendations to leadership. Adapt strategies and tactics based on campaign outcomes to maximize lead generation and conversion. Trends & Best Practices: Stay current on marketing trends, emerging technologies, and best practices in digital marketing. Incorporate new trends, tools, and technologies into the firm’s marketing strategy to maintain a competitive edge. Required Skills & Qualifications Proven experience in a senior marketing role, with a track record of creating and executing successful marketing strategies and campaigns. Expertise in demand generation, digital marketing, social media, and all relevant media channels. A creative mindset with the ability to think outside the box and develop innovative marketing ideas. Exceptional leadership and collaboration skills, with the ability to influence stakeholders at all levels. Strong project management skills, with the ability to prioritize and manage multiple campaigns simultaneously. Excellent written and verbal communication skills. Experience with law firm marketing is a plus but not required. What We Offer Competitive salary and benefits package, including health insurance, retirement plans, disability and life insurance, and paid time off. A supportive and inclusive work environment with a team-oriented culture. Location Work full time on-site in our Woodland Hills office. Seniority level Director Employment type Full-time Job function Marketing Industries Law Practice and Legal Services #J-18808-Ljbffr Revelations Executive Search