Product Marketer

Product Marketing Manager

Our client is seeking a Product Marketing Manager to support product marketing efforts for their Certifications portfolio, with a primary focus on the US and LATAM markets. This person will sit at the intersection of product, marketing, customer research, and go-to-market strategy. The ideal candidate will have experience taking customer and market research, identifying insights, and translating those findings into product positioning, messaging, go-to-market recommendations, and roadmap influence. This person should be comfortable working cross-functionally with Product, Marketing, Sales, and regional stakeholders to better understand customer needs, market opportunities, competitive dynamics, and how certifications should be positioned in the market.

Responsibilities:

• Conduct qualitative and quantitative market research
• Gather customer insights and translate findings into product and marketing recommendations
• Develop product positioning, messaging, and value propositions
• Support go-to-market strategies and product launches
• Partner with Product teams to influence roadmap priorities
• Conduct competitive and market analysis
• Create sales enablement materials and stakeholder presentations
• Collaborate with cross-functional teams across Product, Marketing, and Sales
• Develop high-impact sales enablement tools including pitch decks, battle cards, objection handling guides, FAQs, and webinar content

Pay ranges from $30-$37/hr depending on experience

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io.