Product Marketing Manager
VirtualVocations
To support a transition to a connected performance platform, the full-time remote Product Marketing Manager will own product positioning, build messaging frameworks, and drive go-to-market execution while collaborating with cross-functional teams. Key responsibilities Own product and platform positioning, creating messaging frameworks and narratives that support the entire funnel Partner with Product, Demand Gen, Sales, and Customer Success to ensure alignment in messaging and enablement across teams Drive go-to-market execution for launches and campaigns, tracking performance metrics to refine strategies Required qualifications 4+ years of product marketing experience in a B2B SaaS company, with a focus on positioning and messaging Direct experience in transitioning a company from individual products to a platform narrative Full-funnel marketing fluency, including awareness, consideration, conversion, and expansion Experience marketing into niche or vertical markets, with familiarity in multifamily or real estate as a bonus Strong analytical skills to leverage data for positioning decisions and messaging adjustments
Vacancy posted more than 2 months ago
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