Head of Growth

Head of Growth

About the Company

Rapid-growing provider of high-quality CBD products

Industry
Information Technology and Services

Type
Privately Held

Founded
2022

Employees
51-200

About the Role

The Company is in search of a Head of Growth to spearhead the re-building of its performance marketing engine. This pivotal role is focused on owning the end-to-end paid acquisition process, including strategy, budget, channels, creative testing, and measurement. The ideal candidate will be a builder at heart, with a resourceful and hands-on approach, particularly suited to an early-stage company environment. Responsibilities for the Head of Growth include running a high-output creative and channel testing program, building and leading a team, and partnering with various departments on growth strategy. The role demands a professional who can operate with constrained budgets, is AI-native in their approach, and has a proven track record of driving efficient growth in a direct-to-consumer setting. Applicants for the Head of Growth position at the company should have a minimum of 5 years' experience in scaling paid acquisition budgets and channel strategy, with a strong emphasis on paid social and creative testing. The role requires a candidate with a hands-on, analytical approach to performance marketing, and a deep understanding of metrics such as CAC, LTV, and ROAS. While not mandatory, experience in a restricted advertising category and a background in digital products or mobile growth are considered advantageous. The company values a candidate's ability to build smart, efficient growth in a creative category, and is less focused on industry-specific experience. The successful candidate will be a key player in the company's mission to provide accessible, affordable, and transparent products, and will be instrumental in supporting the social impact initiatives that are integral to the business.

Hiring Manager Title
CEO

Functions

• Business Development
• Marketing
• Sales/Revenue