Associate Product Manager

Job Description

Reports to: VP, Product

\n

\n ABOUT POPULUS HEALTH TECHNOLOGIE

\n

\n Founded in 2019, Populus is a virtual care media and technology company based in Princeton, New Jersey. We connect life science brands with patients and the healthcare professionals who treat them at the moment care consultations happen, and we measure that engagement with 1:1 attributi

\n

o

. \n
\nWe do this through three p\n

rod\n

ucs:
\n • Virtual Care Media reaches relevant patients during virtual care

\n

v

ists. \n
\n• EHR Triggered Messaging delivers targeted display and inbox messaging to clinicians during diagnosis and treatment, with patient portal messagin\n

g a\n

vailble.
\n • Custom Care takes consumers from product discovery through physician consultation to prescription fulfillment, in one onli

\n

n

e jorney. \n
\nWe also run original research on where virtual care is going, including Virtual Care in America: The Populus Report, our benchmark study with DHC Group, PM360, an\n

d R\n

e\n

searcscape.

\n

ROLE VERVIEW \n
\nWe are hiring an Associate Product Manager, Product Operations to do two things: run the product-operations work behind every proposal we send, and, as you learn it, take that work apart and rebuild it with AI, treating the workflow as a product. Your work has to be accurate and it has to be on time, and much of it is manual and repeatable. That makes it a real place to learn what AI can and cannot do inside\n

a \n

businessprocess.
\n The job is to run this function first, then automate it as you learn it. You will learn the workflows well enough to know every step and every exception, automate the repeatable parts, and use the time it frees to learn the products behind the numbers. It is also how you learn product management, because the loop is the same one a product manager runs: find the problem, define what good looks like, build the fix, put it in the hands of the people who use it, and check

\n

whether t worked. \n
\nYou will work directly with the VP of Product and alongside Sales and Ad operations. This is a hands-on role in a function that is still taking shape, with room to \n

ask\n

\n

questionsand learn.

\n

\n
\nKEY RESPNSIBILITIES \n
\nRun P\n

rod\n

uct Operatios (Pre-Sale)
\n • Produce, manage, and quality-check HCP and health consumer audience counts and targeting estimates across Virtual Care Media and EHR Triggered Messaging to turnaround tim

\n

e

and accurac standards. \n
\n• Manage and respond to inventory requests from the Sales team, using o\n

ur \n

inventory manaement tools.
\n • Coordinate intake, track open items, and keep RFPs moving through t

\n

h

e workflow durng peak season. \n
\n• Provide product and technical spe\n

cif\n

ication support o Sales on RFPs.
\n Autom

\n

a

te the Product Oerations Workflow \n
\n• Map the current counts, inventory, and RFP workflows step by step, and identify \n

whe\n

re time, errors, ad rework build up.
\n • Design, build, and maintain AI-assisted workflows, automations, and agents that take on the repeatable steps, connecting AI tools to our data and

\n

i

nventory tools whee it makes sense. \n
\n• Measure the effect of each automation on turnaround time and accuracy, and rep\n

ort\n

plainly on what wored and what did not.
\n • Document every workflow, prompt, and rule so that others c

\n

a

n review it, take itover, and improv\n

e i\n

t.
\n Learn the Productsand Contribute to Them
\n • Learn each product inside out: its cap

\n

a

bilities and its valueproposition to clients. \n
\n• Turn what you see in requests and RFPs (recurring questions, gaps,)\n

in\n

to written input the prouct team can prioritize.
\n • Take on product management work with

\n

t\n

\n

he VP of Product as you

\n

how you are ready for it

\n WHAT WE ARE LOOKING FOR
\n • Hands-on AI experience. You use AI tools regularly for real work, can describe specific tasks you have done with them, and can explain where they got it wrong and how you caught it. Th \n

is

is a requirement, becaus it is the core of the job. \n
\n• Willingness to build: you want to build automations and workflows with AI tools, not only use them, and you will lea\n

rn \n

no-code and light scripting ools as the work needs them.
\n • Genuine interest in product management as a career, and curios

\n

i

ty about how each product woks, sells, and is positioned. \n
\n• A bachelor's degree is preferred, and equivalent hands-on work counts in its pla\n

ce.\n

Early-career, with 1 to 3 yers of professional experience.
\n • Structured thinking: you can break a messy process into steps, see what is repeatable, and desc

\n

r

ibe it clearly enough that a clleague or an AI can follow it. \n
\n• Strong attention to detail and comf\n

ort\n

with data; you can own the accuacy of a deliverable end to end.
\n • Highly organized; you can juggle m

\n

u

ltiple concurrent requests and ht deadlines\n

wi\n

thout being chased.
\n • Comfortablework

\n

i

ng in Excel or Google Sheets. \n
\n• Cear, concise written communication. \n
\n• Wants to get better at the work\n

ev\n

e\n

ry week, and is comfortable

\n

when th process is still being

\n

figued out.\n
\n
\nNICE TO HAVE (NOT REQURE\n

D)\n

\n • Project management experience.
\n • Poduct or product operations experience.
\n • You have built with AI beyond chat: automations, custom workflows, agents, ligh

\n

t

scripting, or connecting AI tools to oher systems. If you have, lead with\n

it\n

.
\n • A track record of turning messy, manal work into a clean, repeatable process.
\n • Familiarity with healthcare, pharma, or media and advertisi

\n

n\n

\n

g terms, such as ICD-10

\n

coding, NPI targeing, audience estimation,or ad serving.

\n WHERE THIS ROLE CAN GROW
\n This role is a gateway into product management. As you automate the manual parts of counts, inventory, and RFP support, your work shifts from running the numbers to understanding and shaping the products behind them. You will build a documented record of systems you designed and measured, along with a working knowledge of each product and how it is sold. That is the foundation of product management, and the path her \n

e\n

points \n

towa\n

rd full product ownership for smeone who wans it and shows they are ready.

\n WHY POPULUS?
\n You will help build product operations at a company doing something new in pharma media: reaching patients and clinicians at the moment care is being decided, instead of interrupting them somewhere else. You will get more exposure than most early-career roles offer, across the full product suite and the whole pre-sales process, with a real hand in the proposals that win business. You will learn from senior people who want to see you grow. And every a \n

cc

urate count and tight proposal is part of ho a treatment reaches the patient who needs it. \n
\nAI is already part of how this team works, not something we hope to get to. We use it now in the count and RFP workflow, and you will have real tools and the time to build with them. You wil\n

l report to a product leader who works the same wa