Marketing Specialist

Role Description

We are currently seeking a determined Marketing Specialist who embodies our core values: Service, Accountability, Customer Focus, Growth, and Integrity. This role will play a key role in helping to coordinate, execute, and track strategic marketing plans for the Brinks Home brand across:

• Advertising
• Email
• Web
• Collateral/Content
• PR
• Social Media

This role requires strong communication and collaboration skills to effectively manage projects across the Brinks Home brand. The ideal candidate for this role is detail-oriented and has experience in coordinating marketing campaigns across multiple verticals/channels at once. This is a remote role open to candidates based in the Dallas-Fort Worth Metroplex.

Key Responsibilities

• Advertising
  • Coordinate asset delivery and campaign launches with internal teams and agency partners (search, social, display, video).
  • Maintain campaign documentation, UTM tracking, and performance calendars.
  • Support ongoing campaign optimization by coordinating asset updates, QA’ing changes, and ensuring updates are implemented accurately.
• Organic Social
  • Assist in managing organic social media content creation in line with established strategy.
  • Maintain posting cadence, optimize posting dates/times, and adhere to platform best practices.
  • Track and report on performance, monitoring key KPIs to support optimization and planning.
• Content/Collateral
  • Coordinate the development and delivery of marketing content and collateral across digital and sales enablement channels.
  • Manage content workflows, timelines, and approvals to ensure assets are delivered on schedule.
  • Ensure all content and collateral align with campaign objectives, messaging, and brand standards.
• Web
  • Coordinate the landing page development process from kick-off to delivery, partnering with UX/UI, creative, and web teams.
  • Manage timelines, requirements, feedback, and QA for landing pages to ensure accuracy, functionality, and brand alignment.
• Brand
  • QA all assets against Brinks Home brand guidelines to ensure design, messaging, and tone remain consistent.
  • Partner with creative teams to brainstorm, refine, and refresh marketing assets and deliverables.
  • Support brand consistency across paid media, web, email, and collateral touchpoints.
  • Support PR responses to media inquiries and track coverage to help maintain brand consistency and visibility.
  • Track competitor messaging, creative, and channel activity and help summarize insights for internal teams.
• Campaign Management
  • Project manage the development and delivery of campaign assets across paid media, email, web, and sales enablement.
  • Serve as the primary day-to-day point of contact for internal teams, agency partners, and campaign stakeholders.
  • Manage creative execution in support of campaign strategy, including timelines, specs, reviews, feedback, and final asset delivery.
  • Partner with analytics teams to ensure campaign performance is properly tracked and reported.
• Email Marketing (Nice to Have)
  • Assist with email campaign setup, builds, and QA in alignment with campaign and brand standards.
  • Support performance tracking in partnership with analyst.
  • Implement email optimizations based on analytics and email best practices.

Qualifications

• Bachelor’s degree with 3+ years of related marketing experience; experience at an advertising agency is a plus.
• Self-starter with a proven track record of owning key assignments, managing multiple deadlines, and balancing deliverables cross-functionally.
• A team player with a positive mentality complemented by the ability to be agile, prioritize, and multi-task.
• Exceptional organizational and critical thinking skills with a proactive, hands-on approach to problem-solving.
• Creative and innovative mindset, comfortable generating new ideas.
• Curious and excited to learn, grow, and work for a best-in-class brand.

Benefits

• Medical, Dental, Vision
• 401(k) with Employer Match
• Paid Time Off & Paid Holidays
• HSA/FSA
• Life & AD&D Insurance
• Disability Coverage
• Maternity/Parental Leave
• Mental & Physical Health Benefits
• Employee Resource Groups
• Volunteer Hours
• Discounted Equipment & Monitoring
• Employee Referral Program
• Continuing Education