Audience & Content Growth Lead, SMB Ads

Set the global SMB content strategy and editorial roadmap Create customer stories, case studies, vertical playbooks, guides, videos, and thought leadership Launch education programs through webinars, expert sessions, workshops, and on-demand learning Grow audiences through owned, shared, and partner channels Build distribution plans with web, social, growth, lifecycle, and regional teams Develop creator-, expert-, and customer-led programs Scale programs across markets with regional teams Adapt formats, languages, customer stories, and distribution to local needs Lead editorial planning, production, agencies, and creative contributors Maintain content quality, accessibility, and accuracy Use AI to support content creation, adaptation, and reuse Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science Use experiments and feedback to improve content and distribution Requirements 10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers Experience creating and distributing content that grows relevant audiences and drives customer action Ability to translate complex products into clear, engaging content through strong editorial judgment and storytelling Experience building repeatable programs across webinars, video, customer stories, vertical playbooks, and creator-led content Experience leading cross-functional and partner-led distribution Ability to measure learning, intent, and business impact alongside content consumption Experience adapting global programs to different markets and audiences Hands-on writing, editing, creative briefing, and program execution experience Preferred: experience with advertising platforms, marketplaces, or technology businesses serving SMBs Preferred: experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning Preferred: experience in established technology organizations and startup or zero-to-one environments Must be able to work from the US office three days per week Core Competencies Demonstrates expertise in content marketing and audience development, with a strong focus on creating engaging, impactful content tailored for SMBs. Proven ability to lead cross-functional teams and adapt global strategies to local markets while measuring audience engagement and business impact. Highest-signal resume keywords Content Marketing Audience Development Customer Education Cross-Functional Leadership Program Execution ATS Optimization Keywords Hard Skills Content Creation Editorial Judgment Storytelling Webinars Video Production Customer Stories Vertical Playbooks Data Analysis Content Measurement Program Adaptation Soft Skills Creative Briefing Collaboration Adaptability Communication Strategic Thinking Industry Keywords SMB Customer Advocacy Creator Partnerships Partner-Distributed Learning Technology Organizations Tools & Technologies AI Content Tools Advertising Platforms Marketplaces Learning Management Systems Social Media #J-18808-Ljbffr Jobtailor