Experiences Marketing Manager

Job Description

Job Description

Team Red Dog is hiring an Experiences Marketing Manager for our client, a Fortune 50 technology leader and creative technology powerhouse. This long-term, remote contract role will lead brand marketing and go-to-market strategy for a globally recognized gaming franchise's portfolio of theme park attractions, location-based entertainment, traveling exhibitions, live events, and experiential brand activations. You'll partner with experience operators, venues, production companies, agencies, and internal marketing teams to develop integrated campaigns that grow audiences, drive attendance, strengthen franchise affinity, and bring memorable physical experiences to fans around the world. This is a high-impact opportunity for an experienced experiential marketer who combines strategic marketing expertise, strong project management, and entertainment business acumen.

 

Top Required Skills (Must Haves):

1. 7+ years of experiential, theme park, location-based entertainment, live event, or destination marketing experience , with demonstrated experience developing and executing marketing programs for physical consumer experiences.
2. Experience managing operator, venue, production company, and agency partnerships , including balancing brand requirements, creative execution, commercial objectives, timelines, and stakeholder expectations.
3. Strong expertise in experiential and place-based go-to-market marketing , including opening campaigns, attendance-driving programs, seasonal activations, and integrated owned, earned, paid, partner, retail, and on-site marketing.
4. Strong project and program management capabilities, with experience simultaneously managing multiple marketing initiatives , budgets, scopes, contracts, approvals, creative assets, execution, and performance reporting.

 

Opportunity Overview:

Bring one of the world's most recognized gaming franchises to life through unforgettable physical and live experiences around the globe. You'll work closely with marketing and business teams to plan and execute go-to-market strategies for theme parks, location-based experiences, traveling exhibitions, fan events, and other experiential activations. The role combines brand marketing, entertainment, experiential strategy, partnership management, and hands-on program execution, providing the opportunity to shape how audiences experience the franchise beyond the screen.

How you will make an impact:

• Develop and activate brand marketing programs across theme park lands and attractions, location-based entertainment, traveling exhibitions, fan events, and experiential brand activations.
• Lead end-to-end marketing strategy, positioning, go-to-market planning, and in-market execution for physical and live experiences.
• Partner with experience operators, production companies, venues, agencies, and creative partners to develop opening campaigns, ongoing attendance-driving programs, and seasonal marketing initiatives.
• Translate franchise priorities into clear marketing briefs, messaging frameworks, creative direction, and integrated campaigns.
• Develop scalable frameworks, toolkits, and operating models that enable consistent experiences marketing across partners, venues, regions, and franchise moments.
• Identify opportunities to extend experiences into culture and community through conventions, pop-ups, fan events, and other live moments that generate awareness, earned media, and franchise engagement.
• Develop integrated communications plans spanning owned, earned, paid, partner, retail, social, influencer, community, web, PR, and on-site channels.
• Collaborate with global and regional marketing teams to support coordinated and localized execution across priority markets.
• Manage program operations including scopes, timelines, budgets, contracts, approvals, asset development, on-site execution, invoicing, and reporting.
• Monitor attendance, audience growth, brand impact, earned reach, and other performance measures, translating insights into recommendations for future programs.

The expertise you bring:

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, destination marketing, or comparable consumer experiences.
• Direct experience working at or alongside major experience operators, IP holders, experiential agencies, traveling exhibitions, theme parks, or large-scale live event organizations.
• Proven experience managing operator, venue, production, and agency partnerships as a senior marketing counterpart.
• Strong understanding of place-based and experiential marketing, including opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing.
• Experience developing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills with the ability to manage multiple concurrent programs at different stages of development and execution.
• Experience managing scopes, schedules, budgets, deliverables, approvals, and external partners.
• Strong cross-functional collaboration and influencing skills within complex, matrixed organizations.
• Excellent business communication, writing, presentation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Experience marketing global entertainment IP, gaming franchises, or major multi-category consumer brands is highly desirable.
• Familiarity with player- and fan-driven communities and developing experiences that build cultural relevance, engagement, and repeat visitation is preferred.

What makes a candidate highly successful in this role:

A highly successful candidate will bring a meaningful combination of experiential marketing leadership, project management, and entertainment business acumen rather than traditional marketing experience alone. Particularly relevant backgrounds include theme parks, location-based entertainment, traveling exhibitions, experiential agencies, destination marketing, large-scale live entertainment, or organizations managing major entertainment IP. Experience with companies or environments comparable to Disney, Universal, Merlin Entertainments, or other leading experience operators is especially relevant. The strongest candidates will be comfortable moving between strategy and execution—developing a go-to-market approach while also managing operators, agencies, creative assets, budgets, timelines, approvals, and live activation details across multiple concurrent programs.

Why Work with Team Red Dog?

At Team Red Dog, people are at the heart of everything we do. Our commitment to personalized service and our deep experience in matching talented professionals with meaningful roles at some of the world's most inspiring companies is what sets us apart. We take the time to understand your unique skills, strengths, and passions—because we believe your career should reflect who you are.

Whether you're looking to grow, pivot, or simply find a place where your work truly matters, we offer opportunities that empower you to make a positive impact. With excellent benefits, a supportive team, and a role where you can thrive while doing what you love, we're here to help you take the next step with confidence. Join us—and discover what it means to be genuinely valued in your career.

Generous benefits package for qualified employees includes:

• Health insurance (medical, dental, vision, and life)
• Employer-matched 401K plan
• Paid Time Off
• Flexible Paid Holiday Benefit

Estimated Start Date: Immediately

Location: Remote within the U.S.; potential travel to events 1–2 times during the contract period, with locations to be determined

Job # 2604

Job Type and Estimated Duration: W2 contract opportunity through March 31, 2028 (full 18-month contract subject to performance, budget, and client discretion.)

Rate: $51–$54/hour

 

Team Red Dog is committed to providing equal opportunities to everyone, regardless of race, ethnicity, gender, age, religion, sexual orientation, disability, or any other characteristic. If you need accommodation during the recruitment process, reach out to View email address on us.fitly.work, and we will work to ensure an accessible experience. We strictly adhere to federal, state, and local laws to maintain a workplace free from discrimination and harassment.

We offer competitive compensation aligned with U.S. industry standards, and our final offer will reflect the candidate's location, job-specific skills, experience, and knowledge.

• All applicants must be authorized to work in the U.S. without the need for sponsorship.
• Team Red Dog is an E-Verify employer.
• Employment is contingent upon the successful completion of a reference and background check.
• Please no solicitations from C2C or recruiting firms.