Marketing Generalist
Virtual Vocations Inc
Owning the demand generation engine, the full-time Marketing Generalist will manage multi-channel campaigns, drive organic visibility through SEO and GEO strategies, and oversee marketing operations using HubSpot, all while working remotely. Key responsibilities Plan and execute multi-channel campaigns to generate qualified pipeline and report on marketing's contribution to sales Develop and implement organic search strategies, enhancing visibility across traditional SEO and AI answer engines Build and manage campaigns in HubSpot, ensuring clean attribution and effective reporting on marketing activities Required qualifications 3-4+ years of experience in B2B SaaS marketing with proven demand-generation results Hands-on proficiency in HubSpot, including campaign creation and reporting Experience with SEO and familiarity with generative engine optimization (GEO) Ability to operate effectively as both a strategist and executor Strong analytical skills with a focus on metrics that connect marketing to revenue
Vacancy posted 1 day ago
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