Lead, Business Analyst

Select how often (in days) to receive an alert: Lead, Business Analyst Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Business Analystreporting to the Sr. Manager, Global Digital Implementation The position is onsite and based in Miami, Florida. Position Summary: This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions. Essential Duties and Responsibilities: Lead the design, development, and deployment of analytics tagging solutions across digital platforms – Accountable Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow – Responsible Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible Drive tagging governance, documentation, and process improvements across teams – Accountable Manage multiple analytics implementation projects, prioritizing work to meet business deadlines – Accountable Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible Qualifications, Knowledge and Skills: 5–8+ years of experience in web analytics implementation and digital data capture Strong expertise with Adobe Analytics, Adobe Target, and Tealium Experience translating business requirements into technical tagging specifications Hands-on experience with QA methodologies, debugging tools, and validation processes Familiarity with CDPs, CRM integrations, and cross-channel data strategies Strong analytical, problem-solving, and communication skills Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar) We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment. #J-18808-Ljbffr