Marketing Event Specialist, Staff|

Marketing Event Specialist, Staff

The Marketing Event Specialist, Staff is responsible for management/use of event automation technology platforms, as well as planning, development, and execution of event initiatives/projects based on established objectives, strategies, and tactics. Implementation of event marketing elements in overall compliance with the marketing plan in one or more of the following areas: account management, agency management, analysis, channel activities, collateral, creative services, digital services, events, industry relations, localization, market research, merchandising, packaging, premiums, product launches, promotions, programs, public relations, research, sponsorships, trade shows, training, web, technology demonstrations, and other marketing activities. Additional responsibilities include budget, developing processes and metrics, project management, developing and adhering to Client brand and digital team guidelines, agency selection and management, third-party partner management, and working cross-functionally (including international offices).

Executes events independently or with teams

Serves as primary contact on key projects and is instrumental in understanding stakeholders' visions for events that achieve goals and objectives

Leverages expertise and demonstrates ability to meet and exceed stakeholders' expectations

Oversee all aspects of event functions, ready to step into any role as needed due to client requests, changes in event conditions, and environmental requirements

Provides regular communication with project teams, both internal and external, and participates in and offers solutions during cross-functional meetings

Produce each event as planned, consistently and completely

Perform event manager tasks without noticeable direction and assignments are self-initiated

Advanced technical awareness regarding product experiences, electronics, Client's products, packing, shipping, basic carpentry, and AV equipment

Advanced audio visual knowledge, including video, lighting, and stage production, with ability to lead complex requirements with AV vendors and communicate to stakeholders

Willingness to travel, including weekends and holidays, as required

Able to project manage multiple projects simultaneously

Works with internal clients to develop scope, vision, budgets, event plans, and execution of events

Researches, negotiates, and contracts venues for events

Creates menus and coordinates details of food and beverage

Sources, negotiates, and manages vendors for staffing, dcor, lighting, entertainment, AV, security, promotional items, signage, and transportation

Responsible for all event financial tracking including iProc creation and follow-through, POs, invoicing, reporting, and project budget reconciliation

Collaborates with internal team members in other departments, events department, and vendor teams on the planning and execution of events

Supports other managers and planners as needed for additional planning on larger more complex projects in team environment both in pre-planning and onsite

Demonstrated ability to motivate, guide, supervise, and support a team by example

Demonstrated ability to provide organized, meaningful solutions under less-than-desirable conditions and substantial setbacks

Anticipates and stays ahead of delays and unforeseen challenges and helps communicate changes to team

Analyzes challenging situations and makes recommendations for how to address issues and drives resolutions

Develops creative solutions and plans to implement best practices related to event management techniques while remaining consistent with organizational objectives

Knowledge and experience in organizational effectiveness and operations management implementing best practices

Applies event experience and industry knowledge to provide guidance on methodology to be used for complex requests, challenges, and situations with stakeholders, partners, and vendors

Demonstrated leadership and vision in managing staff groups and major projects or initiatives

Excellent interpersonal skills and a collaborative management style, ensuring all team members are contributing to discussions

Budget development and oversight experience

Ability to challenge and debate issues of importance to the organization

Ability to look at situations from several points of view

Persuasive with details and facts

Additional Skills:

Microsoft Office Suite

Google Suite

Airtable

Cvent

EEO: "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."