Paid Media Specialist

Job Responsibilities

· Set up and launch Meta and Google advertising campaigns in line with the team's defined strategy.

· Monitor campaign performance and identify issues that require attention.

· Implement optimization actions based on performance data and direction from the Performance Lead.

· Support testing across products, creatives, audiences, and campaign structures.

· Maintain campaign structure, tracking accuracy, and reporting throughout campaign execution.

· Work closely with the Performance Lead and wider team to ensure campaigns are executed on time.

· Gradually take greater ownership of campaign performance as capability and experience develop.

Job Requirements

· Around two to four years of experience in Paid Media or Performance Marketing.

· Hands-on experience with Meta Ads; experience with Google Ads is preferred.

· Ability to independently manage campaign setup, tracking, optimization, and basic troubleshooting.

· Comfortable working with performance data and executing against established strategies and KPIs.

· Effective communication and collaboration skills for working with an international team.

· Strong execution capability is prioritized over seniority or previous management-level experience.

· Willingness and ability to learn, develop, and progressively take on broader Performance Marketing responsibilities.