Director, Demand Generation & Partner Marketing

What You'll Do

• Own and set the demand generation and partner marketing strategy for ID5, translating company growth goals into program priorities across sponsorships, account-based marketing, and partner marketing.
• Own budget planning across sponsorships, events, and demand generation programs.
• Build and maintain an account-based messaging matrix with Product Marketing to keep campaigns and content on-positioning.
• Maintain the target account list and design and deploy lead generation campaigns — inbound and outbound, account-based and multi-channel — that engage them.
• Own demand gen reporting — KPIs, CRM data accuracy, and attribution
• Identify, evaluate, and decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
• For company-hosted events, partner with Sales and Partnerships to build the invitee list and drive outreach campaigns that maximize registration and attendance.
• Partner with Comms on event content and the Events Manager on logistics, ensuring events reflect ID5's brand.
• Own the partner relationship as the marketing point of contact, driving co-marketing, activation campaigns, collateral, case studies, and thought leadership that help Partnerships close more deals.

What We're Looking For

• 7+ years of experience in demand generation, account-based marketing, or B2B marketing — ideally in ad tech.
• Hands-on experience managing CRM systems and building automated email/nurture workflows (Zoho a plus).
• Proven ability to partner with Sales and Sales Ops on account targeting, campaign strategy, and pipeline reporting.
• Strong messaging and positioning skills — able to translate product value into account-specific narratives.
• Experience designing and actually operationalizing a partner or channel marketing program
• Strong project management and cross-functional collaboration skills.
• A natural relationship-builder who thrives at building trust quickly with clients and partners and turning relationships into long-term engagement.