Director of Growth & Creative Strategy

Berkeley Life is a blood flow company built on the science of Nitric Oxide. Healthy blood flow is foundational to health. It's how oxygen, nutrients, and signals move through the body, and Nitric Oxide is the molecule that makes it possible. Levels fall by as much as 50% by age 40, and the effects show up everywhere: heart health and blood pressure, energy, perimenopause and hormone health, healthy aging. Most brands treat those as separate problems. We treat them as one system under strain. Our formula is clinically studied, and our at-home test strips make the result measurable, which is rare in a category where only about 16% of supplements are clinically tested. We are an omni-channel brand built on the recommendation of more than 3,000 healthcare providers. That practitioner credibility is something most consumer supplement brands spend years trying to manufacture. We already have it. What we have not yet done is translate it into a consumer growth engine. That is the job. The Role We are hiring a Director of Growth & Creative Strategy to own marketing execution across our consumer channels and to be the person who drives our growth plan from idea to in-market result. This role needs someone who can execute with real ownership: someone who sets the creative direction, drives our agency partners to better and faster work, reads the data honestly, and makes the calls that move new customer acquisition. We work with strong outside partners across performance creative, retention and paid media. You will own those relationships and hold them accountable to outcomes rather than deliverables. You will also be expected to get into the work yourself, whether that means writing the brief, building the concept, cutting the test, or pulling the report. You will report directly to the CEO, manage our Social Media and Content Manager, and have genuine autonomy over how our growth gets built. What You'll Own Own the creative strategy behind our growth: what we say, who we say it to, and how we earn enough trust to convert a considered health purchase. Set the creative direction and briefs for our paid partners, then push the work until it is good rather than accepting the first round. Build and run a disciplined testing framework across concepts, hooks, formats, and offers, with clear learnings that compound. Use AI tooling to move faster on concepting, briefing, iteration, and analysis. Growth & Performance Own performance marketing across paid social and paid search, including budget allocation, scaling decisions, and accountability for CAC, MER, and new customer revenue. Scale spend deliberately, using incrementality and marginal efficiency rather than platform-reported ROAS alone. Own the reporting that leadership relies on, and translate it into decisions rather than dashboards. Oversee our conversion optimization partner on the on-site roadmap: landing pages, offers, and the path from ad to purchase. Oversee our email and SMS partner across lifecycle and subscription, with a focus on retention and LTV. Oversee our full-service Amazon partner: hold them to plan, review performance, and keep brand presentation consistent with DTC. Keep practitioner and wholesale marketing materials to a single brand standard, in partnership with the commercial team. Understand and appreciate interaction between channels rather than optimizing any one of them in isolation. Partners & Team Own our agency and freelance roster end to end: scope, priorities, quality, and results. Make the call when a partner should be pushed, replaced, or brought in-house. Manage and develop our Social Media and Content Manager. Set the operating rhythm for marketing: planning cadence, priorities, and clear KPIs. What We're Looking For 5+ years in growth or eCommerce marketing at a consumer brand, ideally in health, wellness, supplements, or another considered-purchase category. A genuine creative instinct paired with performance discipline. You have opinions about creative and you can prove them with data. Direct experience owning paid social and driving creative testing, not just reviewing an agency's reporting. Track record managing agency partners and getting materially better work out of them. Hands‑on by preference. You would rather build the thing than wait for someone else to. Comfort with omni‑channel dynamics across DTC, marketplace, and wholesale. Strong analytical judgment, including the ability to act when the data is directional rather than perfect. Comfort in a small team with real ambiguity and real ownership. Bonus: experience marketing to a 45+ health and wellness audience. Bonus: experience building a channel from zero, including newer social platforms. Why This Role Matters Our consumer business is the smallest but fastest growing channel and by far the largest part of our upside. We have the clinical credibility, the practitioner endorsement, and the product. What we need is someone who can turn that into efficient, repeatable, incremental customer acquisition. If it works, you will have built the growth engine of a category‑credible brand from an early stage, with your fingerprints on all of it. Base Salary Range: $160,000 to $190,000 per year Additional Comp: Performance bonus Benefits: Health insurance, 401(k), PTO, and equipment. Location: Hybrid, New York City Office Berkeley Life is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. #J-18808-Ljbffr Berkeley Life