Marketing Director

Job Description

Job Description

Benefits:

• 401(k)
• Competitive salary
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement

Culinary Khancepts is seeking an experienced Director of Marketing to lead marketing strategy and execution across our portfolio of restaurant and entertainment brands.

As a key member of the leadership team, this role will overseebrand strategy, creative direction, integrated marketing, digital and social media, public relations, partnerships, events, guest engagement, and new concept launches. The Director of Marketing will work closely with ownership and cross-functional leaders to translate business priorities into marketing initiatives that strengthen brand awareness, drive guest traffic and engagement, support revenue growth, and build long-term brand equity.

The ideal candidate is both strategic and hands-on — a strong brand builder, creative thinker, and collaborative leader who can manage multiple concepts and take initiatives from strategy through execution.

Key Responsibilities
Strategy & Brand Leadership

• Develop and lead marketing strategies across multiple restaurant and entertainment concepts.
• Translate company objectives into actionable campaigns, marketing calendars, KPIs, and measurable initiatives.
• Identify opportunities to increase brand awareness, guest acquisition, loyalty, engagement, and revenue.
• Serve as the brand steward for each concept, maintaining distinct positioning, messaging, visual identity, and guest-facing communications.
• Lead creative direction across digital, social, email, advertising, websites, menus, signage, print, photography, video, and in-store collateral.
• Manage marketing budgets and evaluate campaign performance, spend, and ROI.

Marketing, PR & Partnerships

• Lead integrated campaigns across social media, email, digital advertising, CRM/loyalty, PR, partnerships, events, and experiential marketing.
• Use guest insights, campaign analytics, and market trends to refine strategy and identify growth opportunities.
• Lead public relations, media outreach, influencer engagement, and crisis communications.
• Build relationships with media, community organizations, local businesses, influencers, and strategic partners.
• Develop marketing strategies for holidays, premieres, restaurant activations, special events, and community initiatives.

New Concepts & Growth

• Lead branding and go-to-market strategy for new concepts, openings, remodels, and rebrands.
• Oversee concept positioning, naming, identity, websites, signage, collateral, PR, partnerships, and launch campaigns.
• Partner with Operations, Culinary, Finance, HR, Training, and Technology to successfully execute openings and company initiatives.

Team & Marketing Operations

• Lead the Marketing department, including internal team members, agencies, freelancers, vendors, and creative partners.
• Establish priorities, assign projects, review creative work, and ensure deadlines and brand standards are met.
• Recruit, mentor, and develop marketing talent as the organization grows.
• Establish scalable marketing processes that support multiple brands, locations, and company growth.
• Present marketing strategies, performance, insights, and recommendations to ownership and senior leadership.

What We’re Looking For

• 7+ years of progressive marketing experience with demonstrated leadership responsibility.
• Multi-brand, multi-unit, restaurant, hospitality, entertainment, lifestyle, retail, or consumer-facing experience strongly preferred.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Strong knowledge of brand management, digital marketing, social media, email/CRM, PR, events, partnerships, and content development.
• Strong creative judgment, communication, presentation, and storytelling skills.
• Analytical and commercially minded with the ability to connect marketing initiatives to guest behavior and business performance.
• Experience managing budgets, agencies, vendors, and external partners.
• Highly organized with the ability to lead multiple brands, projects, deadlines, and priorities simultaneously.
• Collaborative leadership style with the ability to work effectively with ownership, senior leadership, support teams, and field operations.

Qualifications & Position Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Proficiency with CRM/email platforms, social media, CMS tools, digital analytics, advertising platforms, and project management systems.
• Hands-on leadership approach with the ability to balance strategy and day-to-day execution.
• Ability to visit restaurant and theater locations as needed.
• Some local travel and occasional evening/weekend availability required for openings, events, premieres, photo shoots, and other marketing initiatives.
• Must be able to occasionally lift up to 15 lbs.